Assistant Manager, Marketing and Communications

3 days ago

Downtown Core, Singapore Singapore Business Federation Full time

The Assistant Manager, Marketing and Communications, plays a key role in advancing SBF’s positioning as the apex business chamber in Singapore. This includes shaping SBF’s brand, driving integrated communications strategies, leading content development, and supporting high-level media engagement and stakeholder communications. The incumbent will be expected to work independently and collaboratively across divisions, with government and industry partners, and external agencies.

Job Responsibilities
- Brand & Strategic Communications
- Support the development and execution of integrated communications plans to reinforce SBF’s brand and thought leadership positioning.
- Drive corporate storytelling across owned and earned platforms.
- Media Relations
- Lead media engagement activities including responding to media queries, coordinating interviews, preparing media statements, and developing key messages.
- Cultivate strong media relationships and monitor coverage to identify proactive media opportunities.
- Content Development
- Create high-quality content such as speeches, press releases, op-eds, infographics and social media posts aligned with SBF’s tone and strategic focus.
- Corporate Collaterals
- Manage the production of corporate materials such as annual reports, corporate videos, brochures, and gifts that reflect SBF’s identity and values.
- Project & Campaign Management
- Lead or support campaigns, launches, and major events in collaboration with internal stakeholders and appointed agencies.
- Ensure timely delivery of milestones and KPIs within allocated budget and scope.
- Stakeholder Communications
- Assist in developing and executing communications plans for high-level engagements involving government leaders, foreign dignitaries, and business partners.
- Issues Management & Crisis Response
- Provide communications support during crises, including drafting holding statements, media advisories, and stakeholder messages.
- Media Monitoring & Analytics
- Oversee daily media monitoring and prepare analysis reports for management insights and tracking of brand health.
- Process Improvement & Team Development
- Support the refinement of communications processes and mentor junior team members where appropriate.
- Other Duties
- Take on other responsibilities and special projects as assigned

Job Requirements
- At least 3-5 years of relevant experience in strategic communications, public relations, or marketing communications.
- Prior experience in a public sector agency, trade association, or business chamber is advantageous.
- Strong media engagement and stakeholder management skills.
- Good writing, editing, and storytelling capabilities across various formats.
- Familiarity with brand governance, digital communications, and content strategy.

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