Brand & Campaigns Specialist

1 week ago

Singapore Razer USA Ltd. Full time

Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
Razer Gold is looking for a highly motivated and results-driven Brand & Campaigns Specialist to propel the Razer Gold brand globally in the hypergrowth gaming community to become the preferred payment method, and destination for game top-ups.

You will work closely with Razer Gold’s Global Head of Marketing, the global marketing team, business regional marketing teams and business development, product, engineering, and operations team of Razer Gold platform. The position has the responsibility of developing and of ideating & executing brand activations, promotions and marketing activities related to Razer Gold products (wallet, webshop, publisher stores, in-game) and content with the regional marketing teams to drive user acquisition, revenue growth and retention.
- Develop content marketing strategy and programs with merchants/content developers and regional marketers to drive user acquisition and revenue growth.
- Timely reporting on program performance - efficiency and effectiveness, actual spend against budget, key learnings and insights/opportunities.
- Communicate and calibrate effectively with regional marketing teams, relevant internal stakeholders (performance marketing, engineering, customer advocates), content partners/merchants and third-party partners on upcoming proposals, events, programs, advertising and promotion requirements, legal and compliance clearance, and key learnings from past programs.
- Setup and monitor promotions on Razer Gold admin consoles.
- Developing and implementing communication strategy with Razer global marketing and content teams for press social and community engagements
- Prepare all necessary documents, legal requirements and brand approvals required for marketing activities
- Prepare and present program and recurring reports for Razer Gold management
- Work with business development team to develop and manage product literature, presentation, and sales enablement materials to acquire more partners for Razer Gold.

Pre-Requisites:

- 2-3years of experience in Brand/Content/Product Marketing
- BA in Marketing, Digital Marketing or similar relevant field
- Excellent written, oral communication and presentation skill
- Good analytical skills, capable of doing in-depth analysis, to provide insights to customer trends, market needs and possible packages to address gaps identified
- Experience in working with international partners and multi-country partnership
- Experience in managing a diverse set of internal and external partners
- Proficiency in Powerpoint, Excel, BI tools, and documentation
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player, and also able to work independently
- Able to work under pressure and tight timeline
- Able to work well in a complex, results-focused environment
- Passionate in gaming and about the gaming industry. Experience in the gaming industry is an added advantage.

Are you game?

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