Performance Marketing Executive

4 days ago

MacPherson, Singapore HR Affiliates Full time

Execute digital ad buys (Social Media Accounts, Google Ad, etc)
- Optimise campaigns to meet the return on ad spend (ROAS) across various brands and countries
- Ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning
- Responsible for the overall ad performance
- Optimise performance metrics of campaigns through analysis of campaign statistics and execution of new and innovative campaign ideas
- Spearhead new media buying platforms and channels
- Develop media buying strategies to facilitate the media buying process
- Evaluate the performance of brands / markets social media and Google ads constantly, and provide insightful actionable evaluation reports with recommendations backed by data through quantitative and qualitative analysis
- Ensure a positive user experience from advertisements to provide the best experience
- Recognise and troubleshoot issues and problems encountered in digital ads buying processes
- Any other ad-hoc projects or tasks as assigned by the Manager
**Job Requirements**
- Spearhead media buying platforms and channels
- Experience in digital marketing management from ad buying to strategy planning and able to work with marketing for ad content creation
- Experienced and strong analytical skills in social media analysis, monitoring and measurements, mining data with tools and platforms to influence and strategies
- Good knowledge of Google Analytics
- Demonstrate pro-activeness, a good team player
- Able to function independently
- Minimum 1-2 years’ of experience in digital ad buys
HR Affiliates; EA No: 10C3060; ROC No: 53164100K

**Job Types**: Full-time, Permanent

**Salary**: $3,200.00 - $4,500.00 per month

Schedule:

- Monday to Friday
**Experience**:

- Marketing: 1 year (preferred)

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