
Marketing & PR Specialist
2 weeks ago
**Marketing and PR Specialist**
**Key Responsibilities**
- Manage the copywriting for different marketing channels
- Plan and execute PR campaigns including but not limited to pitching stories to the media, coordinating media interviews, collating media responses, and monitoring media coverage
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs).
- Manage SID’s branding efforts to increase awareness, recognition and loyalty. Ensure consistency in branding efforts across all SID channels.
- Partake in creative work and process of maximising content to generate creative projects that drives marketing and business goals and move them through to execution
- Drive membership engagement via curation of member’s newsletter and other activities.
- Manage selected SID Committees.
- Evaluate emerging technologies and recommend adoption where appropriate
**Requirements**:
- At least 2 years of marketing experience with good foundations in digital marketing
- Strong copywriting skills to write effective copy and create engaging and compelling content
- Strong time management and organizational abilities
- Well organised multi-tasker who is able to communicate effectively with all stakeholders
- Highly analytical with ability to crunch and analyse data.
- Knowledge of / ability to pick up editing software/tools like Photoshop, Illustrator and Audacity
- Eye for detail, with good aesthetic sense.
- Possess experience in website development and user design.
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