Brand & Communications Specialist

1 day ago

Singapore EPSON SINGAPORE PTE LTD Full time

**Job Summary**
- The Specialist must be able to multi-task and project manage in a fast-paced environment.

**Key Accountabilities**
- Responsible for the day to day operations of Brand and Communications Department.
- Key liaison with external agencies - creative design, social media, eCommerce, digital marketing, events, PR, online redemption.
- Liaison with internal stakeholders to move all owned projects and tasks to conclusion - Sales & Operations Team, Product Management Team, Regional Brand and Communications Teams.
- Administrative support for the department
- Monitor the competitors’ activities across both online and offline to provide findings and recommendations for current or future improvements
- Ensure accurate asset and marketing materials tracking
- Coordinate and lead the execution of in-store renovations based on brand guidelines
- Plan and lead the execution of the key events across online and offline channels
- Coordinate and assists in the development of new events, focusing on the creation and engagement with the brand

Marketing Communications:

- Support to enhance brand awareness and grow mindshare via integrated marketing communication plan and ensure synergy between local and regional marketing communications.
- Responsible for end-to-end event management and support, from conceptualisation, execution to on-site support for product launches, conferences, seminars, tradeshows, channel events and gatherings
- Ability to contribute ideas for marketing plans and strategies and plan, develop and implement effective marketing communication campaigns with clear reporting that includes total A&P spending.
- Develop marketing collaterals when required by providing clear and detailed brief to creative agency
- Ensure A&P budget is utilised with clear deliverables and measurements
- Enhance brand impression through sponsorships and collaborations, as well as enhancing CSR efforts through sports partnership
- Support with monthly and quarterly Marketing Communications planning and budgeting
- To vet and ensure high standard of quality of all marketing communication content

PR and Social Media:

- To support team with integrating PR and social media communications and tapping on agency resources to achieve the objectives together with the regional team
- To plan media buy budget that optimises efforts on social media.

Agency Management:

- Work with agencies to achieve the desired objectives
- Identify and on-board 3rd party agencies and establish clear objectives and KPIs. Monitor performance and share periodic review, feedback and areas of improvement.
- Provide clear creative direction and input for all brand and tactical executions
- Supporting storefront renovation changes

Administration Support:

- Support on working on monthly and periodic reports
- All other administration support

**Key Job Requirements
Job / Skills Competencies:

- Project Management
- Strong Interpersonal skills across various levels.
- Ability to use Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, OneNote, Teams, etc)
- Able to Multi-Task in a Fast Moving Environment.
- Able to confidently conduct presentations
- Achievement & Results oriented
- Organized and able to meet tight deadlines

Critical Work Experience:

- At least 3 ~ 5 years performing a marketing planning and executionary role in an Infocomm and Technology organization.
- Event management background preferred

Qualifications:

- Degree in Marketing and/or Mass Communications (Senior)
- Diploma in Marketing and/or Mass Communications

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