Marketing Researcher

7 days ago

Singapore Facebook App Full time

**Marketing Researcher (International Marketing) Responsibilities**:

- Work closely with cross-functional partners/leads to design and execute actionable qualitative and quantitative research studies that help
- inform the development of strategic company narratives and communications, while also diagnosing opportunities and continued challenges.
- Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights.
- Test and refine the effectiveness of creative executions and campaigns.
- Synthesize findings into actionable insights and story-telling in concert with cross-functional partners/leads.
- Develop innovative methods to answer questions using Facebook’s data and audience tools, as well as working alongside external agencies.

**Minimum Qualifications**:

- 5+ years of qualitative and quantitative primary research experience.
- Research: Experience independently executing full-cycle research from survey design, discussion guide creation, fielding, data cleaning and analysis, weighting, and reporting.
- Research: Experience making sound methodological decisions and defending research.
- Research: Experience with threading together multiple research studies to contextualize challenges and inspire executives and colleagues to think differently.
- Research: Experience directing agencies/vendors to deliver results.
- Impact: Experienced at answering stakeholder questions and conceptualizing research briefs that will advance the team’s thinking.
- Impact: Experience working quickly to make assumptions, and adapt to an ever-changing environment.
- Impact: Communication and storytelling experience - crafting strong inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks).
- Category: Understanding of social platforms and mobile ecosystems, and their impact around the world
- Category: Experience working on ways to build brand and communicate within technology products and surfaces.
- Category: Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and especially, measuring effectiveness.
- Able to travel up to 15% of the time

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