Asea Digital Content Lead

**% Remote working and % of travel expected: Hybrid**

**About the job
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

About the Opportunity

An exciting opportunity has arisen to join the Consumer Healthcare team as our ASEA Digital Content Lead where you will be responsible for delivering executions in Owned and Earned media (Web content, Social content, Influencer marketing, Community marketing, Brand partnerships and others) for Sanofi CHC to become a Fast Moving Consumer Healthcare company with best in class consumer engagement.

We want to significantly accelerate consumer engagement in our core business, and in particular improve the quality of our Owned and Earned approach and assets to better engage, convert and retain consumers and as a result drive business impact in the most efficient way and leapfrog competition.

You’ll be part of a ASEA ICE team and will work cross-functionally with the company’s departments, internal and external stakeholders and you’ll contribute to the achievements of your team.

Organizational Context:
This role reports into the ASEA Integrated Consumer Engagement Lead and is part of the Brand and Innovation Team.

**Key responsibilities**:
Lead the execution of the overall Owned and Earned plan in partnership with agency partners & brand teams.

Establish the North Star (destination) considering best practices seen and adopted by more advanced industries and brands. Running a gap analysis to assess current state of play against North Star and direct competitors.

Develop concrete execution plan for Owned and earned media with best operational approach including defining internal and external resources required, with a hands-on behavior to deliver engaging content at the best cost, with agility and speed to boost meaningful consumer engagement.

Collaborate with the brand teams and manage content marketing projects with publishers, creators and brands.

Utilize various digital data sources of consumer understanding (such as digital media campaigns, brand websites 0/1st party data, CRM data, etc), social listening tools to build a robust understanding of our consumers and recommend activations to marketing teams.

Contribute to the data transformation of Sanofi Consumer Healthcare by ensuring the execution of the consumer data strategy, by monitoring volume of 0 and 1st party data on brand websites and recommend actions to generate and capture data all along the consumer journey and grow internal consumer data capital.

Accelerate data driven connections and increase digital maturity index scores for owned and earned media.

Colloborate with the paid media team to reinforce consumer centric mindset and build brand love by delivering crazy elevated creativity in our experience planning activations.

Responsible for the adoption of the Sanofi Digital Asset Management tool by the agency partners to ensure the correct upload, categorization and maintenance of the brand digital assets across all brands and markets.

Responsible for leading the DPR process for owned asset development (websites, social media pages) and for managing the Sanofi Digital Property Registry on regular basis.

Recommend the right set of KPIs and measurement methodologies to track the performance of Owned and Earned activities in comparison to Paid media activities (e.g. ROI, production costs vs Reach, cost of engagement vs benchmarks..). This will help the business improve its allocation of investment to drive sales.z

Recommend tools and techniques to enable better creative effectiveness and efficiency like Generative AI.

Stay atop the latest trends, marketing best practices, ad platforms, formats & processes within digital