Influencer /kol Marketing Specialist

2 weeks ago

Singapore GLOBAL COMMERCE TECHNOLOGIES PTE. LTD. Full time

**Responsibilities**:

- Research and identify key influencers within the web3, and Fintech space
- Strategize, plan, and execute influencer/Key Opinion Leader (KOL) marketing initiatives at scale across all our social media channels (Twitter, Instagram, YouTube, TikTok, etc.)
- Define creative strategy for branded content, draft creative briefs and negotiate influencer/KOL deliverable agreements
- Report on the impact of influencer/KOL marketing activity, provide insights into and POV on the most effective ways to measure individual channels.
- Produce branded content with influencers/KOLs to support milestone events (product launches, major marketing moments, etc.)
- Collaborate closely with stakeholders across the company to produce branded content to support business growth.’
- Utilize analytical tools to track campaign conversion performance
- Work with social media partners to identify opportunities to position

**Requirements**:

- 3+ years of experience in marketing, advertising, communications, or a related discipline
- Excellent written and verbal communication skills
- A general understanding of the blockchain space
- A bachelor's degree in communications, public relations, or an equivalent field

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