Marketing Executive

6 days ago

Singapore HOW I CARE PTE. LTD. Full time

**Location**:Singapore
**Employment Type**:Full-time (in office)
**Reports To**:Marketing Manager
**Expected Monthly Salary Range**:SGD 3,000 - 3,300 (depending on experience and education).

You will be responsible for the implementation of multi-channel marketing strategies, in charge of managing all social platforms (inclusive of community engagement), with clear deliverables in sales growth and brand engagement and visibility.

If you are a creative thinker, skilled storyteller, and results-driven marketer, we’d love to hear from you

**Key Responsibilities**:
**Digital & Social Media Marketing**:

- Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, and Facebook, ensuring high engagement and growth of respective channels.

**Community Management & Engagement**:

- Build and maintain a vibrant journaling community, both online and offline.
- Host or support journal-related events, challenges and wellness campaigns.
- Encourage feedback and collect user stories to shape marketing direction.
- Content Creation
- Produce high-quality reels, infographics, photography and video content. Basic video editing skills are highly desirable.
- Create visually appealing content using Canva (Adobe Suite knowledge is a plus but not required).

**Merchandise & Product Procurement**
- Support sourcing, development and promotion of branded merchandise and educational products.

**Budget Management**
- Oversee marketing budgets to ensure optimal allocation and ROI.

**SEO & Paid Ads**
- Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.

**Event Management**
- Plan and execute marketing activations such as pop-up events and school workshops.

**Qualifications & Skills**:

- A marketing professional with a strong creative mindset and entrepreneurial spirit.
- Ideal personal interest in journaling and promoting wellbeing through reflective practices.
- Minimum 2 years’ experience in marketing and sales (preferably in wellness, education, or publishing sectors).
- Proven experience running successful digital and affiliate campaigns.
- Strong community engagement and communication skills.
- Self-driven and able to manage multiple priorities independently.
- Strong time and budget management skills.
- Highly creative with a proactive approach to problem-solving and campaign execution.
- Ability to work independently while also thriving in a collaborative team environment.
- Open to feedback and capable of following instructions effectively.
- Strong communication skills, both written and verbal.

**Work hours**:

- Weekdays between 09:00 and 17:30 hours

**Other**:

- Able to travel within the region as per company’s requirements and plans.
- Attractive remuneration and employee overall benefits.

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