Web Content

2 weeks ago


Singapore Scoot Tigerair Pte Ltd Full time

Entry Level: 0 - 2 years

**Summary**

From designing customer engagement channels to offering personalized experiences, our team lends a hand to boost customer satisfaction, creating seamless user journeys across our web and mobile platforms to bring them a great digital experience.

**Web Content Management**
- Create, edit and publish content/campaigns on Scoot's Corporate Website
- Collaborate with Marketing, Design and Product teams to plan and develop campaigns, content, style and layout
- Work closely with Translation Manager to update content in all supported languages
- Identify AB Tests for different layouts on the web pages to promote higher click through rates.
- Measure and improve campaign/content performance
- Establish process changes to improve content workflow/publishing efficiency

**Product Management - Wechat**
- Assist with Product Manager to manage and refine the product roadmap/backlog
- Act as the key liaison between internal stakeholder ans external development vendor
- Track and follow up on deliverables, timelines and issue resolution with the external vendor
- Review and validate vendor deliverables against agreed requirements and acceptance criterias
- Help analyze user feedback and WeChat analytics to recommend enhancements

**Requirements**:

- At least a Diploma/Degree in the field of Business IT/Business/Ecommerce
- Minimum 1 year experience in digital content management
- Basic technical knowledge of HTML and web publishing
- Knowledge of web traffic metrics
- Attention to detail and good time-management skill

Group Problem Solving; Kaizen (Continuous Improvement); Artificial Intelligence (AI); Vendor Management; Customer Experience (EX); Critical Thinking; Business Process Re-Engineering (BPR); User Persona; Adobe XD; Salesforce Marketing Cloud; Business Requirements Documentation (BRD); Design Thinking; User Interfaces (UI); Stakeholder Management; Procurement Procedures; Communication; Service Innovation; Customer Relationship Management (CRM); Product Innovation; Google Analytics; Continuous Improvement (CI); Robotic Process Automation (RPA); Problem Framing; Navitare; Business Innovation; Ecosystem Management; Machine Learning; User Experience (UX); Contract Management; Wireframing; Microsoft Excel; Change Management; Negotiation; Conflict Management; Content Management System (CMS); Facilitation; ProtoPie; Framer; Figma; Cardsorting; Power Query; E-Commerce; Adobe Experience Cloud; JIRA Tool; Emerging Technologies; Customer Journey Mapping; Virtual Reality; User Personas; Salesforce (Software)


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