Product Data Analyst

1 week ago

Singapore DANA LABS PTE. LTD. Full time

**Product Data Analyst
We are seeking a talented and motivated Product Analyst to join our team. In this role, you will be responsible for conducting thorough market research, evaluating product positioning and targeted markets. Your primary objective will be to support the overall product management process, ensuring product relevance and suitability while identifying potential improvement and development. You will also focus on researching and understanding the needs of target market segments to ensure our products effectively cater to their requirements.

As a Product Analyst, you will demonstrate your expertise in market research, trend analysis, and user behaviour evaluation. Your critical thinking and organizational skills will be key assets in this role. You will need to be resourceful and passionate about your work, as you may be required to conduct field surveys to gather market insights and explore distribution channels.

**Responsibilities**:

- Oversee product and/or user channels and develop effective strategies.
- Ensure product relevance and suitability to meet market demands.
- Develop tailored product campaigns and user journey strategies.
- Conduct market segmentation analyses to customize product campaigns and user journey strategies.
- Support the development of channel ideas based on market trends and analysis.
- Prepare documentation, agreements, and performance reports.
- Conduct market trend analyses to identify potential channel ideas and strategies.
- Assist in organizing product information and adhering to organizational guidelines.
- Prepare reports on proposed suitable products based on analysis findings.
- Identify initial trends and patterns in product performance and provide recommendations based on evolving business needs and market conditions.
- Identify user wants and needs to ensure our products are suitable and meet requirements.
- Conduct product suitability analyses based on market trends and competitor analyses.

**Qualifications**:

- Bachelor's degree in a relevant field (e.g., Business, Finance, Marketing, Economics, or a related discipline).
- Proven experience in market research, competitor analysis, and product management.
- Strong analytical skills and ability to think critically.
- Excellent organizational and time management abilities.
- Resourcefulness and passion for delivering high-quality work.
- Proficiency in Microsoft Office Suite or Google Suites and data analysis tools.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a team environment.
- Willingness to conduct market surveys and research outside of the office.

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