Senior Marketing Executive
1 week ago
**Contract type: Full-Time, Permanent**
**Location: Singapore**
**JOB OVERVIEW**
As a Senior Marketing Executive - Agent Marketing, you will be responsible for driving the overall marketing strategy, managing key marketing campaigns, and ensuring the successful execution of marketing initiatives. You will play a pivotal role in developing and implementing marketing plans to promote our brand, generate leads, and support business growth. Your extensive experience in marketing and your strategic mindset will be essential in shaping our marketing efforts and achieving our organizational objectives.
**ABOUT THE ROLE**
- Super Admin rights to the LMS system to train agents and counsellors.
- Organise, promote, and report on global webinar activities to ensure high attendance rate, as well as extraction of insights to improve delivery in the future.
- Prepare and disseminate multi-channel journeys, one-off and/or campaigns to agents.
- CRM and building audiences in SFDC according to brief specifications and agent segmentation.
- Plan and conduct internal and external trainings about the Agent Portal functionalities and User Acceptance Test (UAT) as required.
- Plan, execute and reports on agent and counsellors’ projects such as ad-hoc initiative, providing strategic and tactical insights on the best comms channel for dissemination.
- Support compliance aspect of agents in random and termination audits.
**ABOUT YOU**
**Qualifications & Training**:
- 3 - 4 years of experience as international marketing executive or similar roles with demonstrable success working with teams across an organization.
- Knowledge and understanding of the international student marketplace and the challenges within the education sector.
- Experience of working in a multi-channel and matrix organization.
- Excellent oral and written communications skill.
- Delivery/ execution role, may engage operationally with internal / external stakeholders
- Ability to articulate, conceptualise, implement and evaluate campaigns to drive student and partner success, and satisfaction.
- Good analytic skills to identifying trends and proposing changes to mitigate or avoid potential issues
- Self-driven and takes the initiative to propose, discuss and designing new processes for the team.
**ABOUT US**
We are a global pathway provider in International Education, working collaboratively with a number of Top Tier Universities. Voted as the 2017, 2018 and 2020 Global Pathway Provider of the year, our people are united with the shared ambition of providing a world-class UK education to talented students from across the globe.
**ORGANISATIONAL COMPLIANCE**
Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.
Study Group processes your information in line with data protection regulations. Please see our Privacy Policy
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