UI UX Lead

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life in Singapore is the combination of AXA Singapore and HSBC Insurance. Here you can specialise in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as a **UI UX Lead.**

**Principal Responsibilities**
- Collaborate with teams at Group level and local stakeholders to understand user needs, identify design opportunities to create meaningful experiences and implement UXUI guidelines, principles, and best practices to ensure consistency and minimize repetitive work
- Own UX/UI work streams in integration program; drive business as usual design activities, integration, and rebranding activities across the organization
- Work together with Digital Product Owners and stakeholders to ensure delivery of optimize customer experience
- Together with Digital Product Owner, champion the customer first mind-set and human centre design thinking in the Customer and Digital team
- Provide guidance to the team in ensuring the UXUI is intuitive and consistent across journeys while ensuring design principles and aligned UXUI are clearly articulated in the design requirement and wireframes
- Spearhead user experience and user interface design through the customer facing digital assets and touchpoints
- Lead design operations and a team of UXUI designers including vendor’s management
- Support the Company’s business and customer KPI that includes improve in NPS (net promoter score), customer acquisitions, website performance, new services, and product launch

Requirements

**Requirements**:

- Degree holder in Business Administration or a related field
- Minimum 3-5 years of experience, covering all aspects in UX/UI including iterative design sprint and UX research/ workshops, not limited to rapid prototyping and concept testing
- Digitally savvy with good understanding of financial services customer journey including pain points, moment of truth, levers to drive customer behaviours
- Degree holder in Business Administration or a related field
- Minimum 5-6 years of experience, covering all aspects in UXUI including iterative design sprint and UX research/ workshops, not limited to rapid prototyping
- Minimum 2-3 years’ experience at UXUI leadership / managerial position with proven track record building customer centric high performing team
- Extensive experience in digital platform design, management, and delivery, conducting Human centric design customer journey mapping, human centered design sprint, using collaborative tools like Jira and Confluence and visualisation tools such sketch, figma or invision
- Agile and strong understanding of human centered design thinking approach and advocate of customers to drive best design practices
- Digitally savvy with good understanding of financial services customer journey including pain points, moment of truth, levers to drive customer behaviours
- Strong understanding of financial services regulation related to digital assets management and other compliance requirements and proven ability in delivering simplified user experience on mobile and or web-based design. Insurance experience preferred
- Results driven based on data when defining the user experience and designing user interface. Should possess strong analytical and project management skills; high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
- Problem solver with creative & customer first mind-set, constantly ready to challenge the norms and drive solutions in a challenging and dynamic environment
- Excellent communication (includes objection handling) and inter-personal skills to engage multiple stakeholders
- Good to have UIUX Design certifi