Marketing and Events Executive

Company Outline:
**Job Role**:Marketing and Events Executive**

**Location: Hybrid / Singapore, **068809**

**Salary: S$ 3,500 - S$ 4,000**

**Why do we want you?**

We want you to help us drive company sales across the Asia Pacific region. You are experienced in **developing** and **implementing marketing** and **events** strategies**

You have a strong knowledge of **digital** **marketing techniques** with proficiency in **social media platforms** and **SEO/Google Analytics**. **SalesForce** and **Marketo** knowledge will be a distinct advantage.

**We are Wilmington plc**

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.

Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.

Our ambition is to have the best people work with us at Wilmington, delivering their best work because we care about them, include them and empower them. We will support you, develop you and recognise you.

**ICTA** (part of Wilmington T&E division) is the only provider of training and education in the field of Anti Money Laundering, Governance, Risk and Compliance accredited under Singapore's Institute of Banking & Finance Standards (IBF Standards). We value
**curiosity**,
** variety**,
**flexibility** and more. If this sounds like what you are looking for,

Job purpose, tasks and responsibilities:
**Responsibilities**:
Supporting the Regional Marketing Manager in developing and implementing an APAC marketing and events strategy, the role holder will then be responsible for:

- Planning, scheduling and executing on and offline marketing activity with the support of the UK marketing team including set up of campaigns within Marketo and social media platforms
- Management of APAC LinkedIn closed group and content lineup
- Generating of reports and analysis
- Supporting and coordinating marketing and event activities to foster effective relationships with local partners
- Working collaboratively with regional business development managers to support in B2B lead generation opportunities
- Challenging the status quo by introducing creative and innovative opportunities for generating leads and raising the profile within the APAC region
- Handling of all inbound course enquiries and ensuring leads are updated on Salesforce
- Securing delegates sales and sponsorship sales using new and existing leads
- Ensuring that the website is maintained and updated to inspire visitors and increase conversions
- Digital hub transition
- Contributing to our SEO/SEM strategies including Google Analytics 4, working with the UK team including developing engaging and multimedia content that will drive traffic
- Using creative flair to produce ideas for inspiring marketing collateral such as digital assets, corporate gifts, brochures etc, then working collaboratively with our internal creative design team to bring your ideas to life
- Building and maintaining a strong relationship with the student alumni to drive membership renewal and take-up rates
- Supporting the wider management of events as required and in line with business needs

Essential and desirable capabilities:
**We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...**

You will also need;
- Experience in digital marketing
- To be educated to degree level (English/Marketing preferable or hold an equivalent professional qualification in these areas)
- Marketing experience preferably within professional education, training or financial services with an excellent knowledge of marketing tactics that resonate with an APAC audience
- A track record of producing engaging content
- To be a good all-rounder who can make things happen on a tactical level
- Excellent command of English with smart copy writing skills and a brilliant eye for detail
- To be adept at working on multiple projects at once and able to maintain a high level of organisation throughout
- To be independent and self-driven but a BIG team player and able to collaborate and work as part of an international, virtual team- To be proficient in social media platforms - LinkedIn and Facebook- To be proficient in SEO/Google Analytics- Knowledge of SalesForce and Marketo would be an advantage

**Wherever you are in your career and whatever your expertise, we look for people who**:

- are passionate about providing high quality soluti