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Marketing & Social Media Live Streamer

2 weeks ago

Singapore J&W PREMIUM AND EXCLUSIVE PTE. LTD. Full time

Marketing
- Devise, execute and review marketing communications initiatives/ projects across multiple channels such as social media posts, website content for lead generation, live streaming, etc, to amplify brand awareness and market share.
- Implement and manage assigned social media campaigns effectively based on clear objective, KPI, timeline and budget.
- Content and video production management including creative writing for social media and website.
- Strategic content development, planning and execution for e-commerce platform.
- Monitor market competition and propose strategic actionable plan.
- Ensure brand consistency across all media and platforms.

Social Media Live Streamer
- Create and edit well-searched content for social media live streaming for Electronics Home Appliance brand.
- Responsible for livestream hosting. Able to host, engage and communicate face-to-face, fronting the camera and audience.
- Constantly explore and identify new potential opportunities in all aspects to develop and establish the sustainable streaming content and format for greater viewerships.
- Involve in broadcast/ livestream process, including scheduling, planning, and marketing. Ensure the livestream is set up with the right permissions for attendees and event groups.
- Develop creative ways to enhance and improve production efficiency.
- Track, monitor and improve livestream's performance through insights and data analytics.
- Prepare reports and provide insights on marketing/ business trends to the management team.
- Perform other ad-hoc duties, projects and initiatives as assigned and when required.

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Job Requirements:

- Minimum 1 year of relevant experience.
- Excellent communication skills (verbal and written) and ability to interpret analytics software.
- Tech savvy and well-versed with social media strategies and management.
- Experience in managing Chinese social media such as TikTok, WeChat and other relevant platforms is a plus.
- Effectively bilingual in English and the Chinese Language (in order to maintain and develop relationships with English and Chinese speaking key partners).
- Able to work within a team and independently.
- Fast learner with a positive attitude.
- Pro-active, flexible, and enthusiastic team player.
- Strong interpersonal and organizational skills.
- Willingness to work during off-work hours (including weekends and holidays).
- Marketing knowledge and consumer retail background strongly preferred.