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Senior Brand Designer
3 weeks ago
As a Senior Brand Designer, you should be confident in making creative decisions independently on the projects and accounts under your charge. You will work closely with our copywriters to create cohesive creatives to communicate the strategy put forth. You should also grasp the principles and constraints from marketing that allows you to better highlight and feature your creative production (e.g. localising for online platforms or being mobile optimised etc.). Broadly, you should be comfortable with the basic principles of the marketing mix (including but not limited to Facebook, LinkedIn, Twitter, Hubspot etc.) and therefore be confident in discussing the implications of how your creative design or idea will tie into or support the broader strategy.
You will need to have a good eye for design and be capable of working under pressure and strong attention to detail. You are responsible for conceptualising and executing the creative ideas which are aligned to the brand guidelines and standards, designing interfaces that are visually delightful and engage the user at every interaction while staying true to the brand vision. Beyond creating aesthetically pleasing experiences, you are also a problem solver at heart, and should be comfortable employing research-driven methods to ensure designs are functional and meet the key needs of the user.
You will need to begin broadening your knowledge in the workings of marketing and business to allow your design to make an impact. You will need to have a keen sense of understanding campaign work and the function of design within. This will better allow you to create content to translate into meaningful growth for our stakeholders.
You will be assigned to guide project team members and management on internal goals to drive the business forward as part of your responsibilities.
**Requirements**:
- Minimum 4 years of experience in the creative industry, agency experience preferred
- Breadth of experience - having created great work across different formats for brands and campaigns
- Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
- Provide creative concepts and design solutions across multiple campaigns
- Proficient in Adobe Creative Suite: Adobe Illustrator, Photoshop, InDesign, AfterEffects
- Knowledge of UX/UI and motion graphics is a plus
- Have an eye for layout, typography, and demonstrates clear understanding of brand communication
- Ability to manage simultaneous projects and work under pressure
- Ability to confidently present decks, stages of the design process both internally and externally
- Team player, required to work closely with the creative and marketing team to understand brand and business objectives
- Collaborative skills to work closely with internal and external stakeholders
- Meticulous attention to detail and problem-solving skills
