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Engagement Marketing Intern

2 weeks ago

Singapore The Hour Glass Limited Full time

**Who we are**

The Hour Glass is one of the world’s leading specialist watch retailers with an established presence of over 45 boutiques in twelve key cities in the Asia Pacific region. Our network of multi-brand and standalone brand boutiques are all strategically located in the key luxury precincts in Singapore, Hong Kong, Tokyo, Sydney, Melbourne, Brisbane, Auckland, Kuala Lumpur, Bangkok, Phuket, Hanoi and Ho Chi Minh. Fostering a global appreciation of watches, we endeavour to remain the primary port of call for all watch enthusiasts and collectors alike. Whether one is new to watches or a seasoned connoisseur, we have developed a passionate team of watch specialists to assist in one’s collecting journey.

**About the opportunity**

As Engagement Marketing Intern, you will assist and support the Engagement Marketing team in the planning and execution of marketing activities, digital campaigns, events and client engagement initiatives. You will also be responsible for updating content on the watch collection and product pages of our website.

This internship offers a privilege overview of the watch retail business and a unique opportunity to work on inspiring engagement marketing activities in a sophisticated branded environment. Across a few months, you will be exposed to the various brands under The Hour Glass wide portfolio and their distinctive identity, you will see how we activate the brands online and offline to drive traffic to store and engage with our prospects and clients across all touchpoints.

**Your key tasks are: -**
- **Website Content Management**:

- Keep the website content and assets up to date
- Monitor the product pages on our website and ensure all new released products are published online: manage new product uploads, product detail maintenance
- Develop and publish new collection pages whenever a new brand joins our portfolio
- Coordinate missing assets and content gathering with our brand partners
- Liaise with various teams for regular and ad-hoc CMS tasks and initiatives
- **Events & Clienteling**:

- Assist the team in the preparation and execution of events and client engagement initiatives, especially sourcing vendors, sourcing locations, requesting quotations or secure event spaces
- Contribute to the preparation and execution of gifting exercises
- Maintain and update data in our CRM platform
- **Digital Marketing**:

- Assist in the conceptualization and development of engaging social campaigns
- Assist in the review of SEM copy
- Assist in the preparation of SEO-friendly articles for our website
- Competitive benchmarking, assist the team in staying ahead of all new digital tools and trends
- **Media & PR**:

- PR clippings - newspapers and magazines
- Download and file latest media assets received from brand partners

Other ad hoc responsibilities depending on the projects developed by the team.
- Currently pursuing an undergraduate or graduate degree program, preferably majoring in Marketing or Business Administration
- At least 1 previous experience in marketing or digital marketing
- Student projects or additional experiences for luxury brands, retail brands or in digital marketing will be an additional bonus
- Highly proficient in PowerPoint, takes pride in preparing neat and polished presentations
- Strong command of spoken and written English
- Analytical skills, data-savvy, proficient in Excel
- Familiarity with CMS such as WordPress, and e-commerce platforms such as WooCommerce will be a bonus
- Detail oriented and organized
- Passionate and curious about the luxury and retail industry
- Positive attitude, adaptable and collaborative
- Resourceful, energetic, willing to learn and to grow