Avp, Marketing

Job Description

The AVP, Marketing will play an important role in driving transformation and acceleration of growth in our retail business. He/ She will work closely with cross-functional teams to understand customer needs, market trends, channel (online vs retail) behaviour and competitive landscape and translate that knowledge into compelling messaging, positioning, and go-to-market strategies.

Strategic Marketing
- Define and lead the marketing strategy for the SingPost SG Business, supporting the organization’s thought leadership position, credibility and brand promise in eCommerce logistics.
- Conversant of the competitive landscape, latest trends and best marketing practices and continuously optimise a robust marketing strategy to build on brand affinity for our products.
- Build and maintain strong relationships with key stakeholders, including e-commerce businesses, industry partners, vendors, and influencers, to drive brand advocacy and business growth.
- Where necessary, responsible to set up new structure (or to improve on current) to systematically track and report sales and marketing performances for areas under your purview.

Conversion
- Collaborate closely with Sales, Product and cross-functional teams to develop and execute strategic marketing initiative to achieve business objectives and ensure product positioning, messaging and activation are in place.
- Lead and mentor marketing team to crystallize GTM program and initiatives.
- Track and analyse marketing metrics to measure campaigns ROI and use data-driven insights to optimise marketing strategies and tactics.
- Implement effective campaign by managing deliverables timely and spending within the agreed marketing budget.
- Drive and increase Wallet Share - prolong corporate/ retail customer lifetime value through cross sell and upsell marketing
- Nurture existing and build new partnerships for marketing communications

Engagement
- Design desired onboarding journey and experience for corporate customers and consumers at our retail channel
- Engage customers to convert their interest to purchase, build customer advocacy, loyalty and stickiness.
- Oversee the creation of compelling marketing materials, including digital content, advertising campaigns, sales collateral, and promotional materials tailored to the needs of e-commerce businesses.

Requirement
- Bachelor Degree in Marketing or Business
- At least 8 years’ of marketing experience from advertising and marketing. eCommerce logistics domain is preferred.
- Possess a customer centric mindset to bring customer relevancy in all marketing strategies and execution
- Track record in developing and executing B2B and B2C marketing strategies (on and offline) supporting sales organisations to drive usage, grow revenue and increase market share
- Self-directed, detail-oriented, results-focused and collaborative team player who can be comfortable in an exciting, fast-paced and dynamic work environment.
- Excellent communicator and creative thinker.
- Experience in CRM, Digital & Social Media Marketing.