Marketing Communications

2 weeks ago

Singapore HOOMIE INC PTE. LTD. Full time

**Job Title**: Marketing Communications Executive**:
**Location**: Balestier
**Reports To**: Marketing Manager / Head of Marketing
**Department**: Marketing & Communications

**About Hoomie Inc.**:
Hoomie Inc. is an innovative company dedicated to providing high-quality supplements to adults and children. As a forward-thinking brand, we’re building a community of passionate followers who love our products and our mission to enhance everyday living. We have 3 brands under one company, Legendary Milk, one of our key product lines, is a leader in the mother and baby industry, Ceres chill & Recova labs.

**Position Overview**:
As the **Marketing Communications Executive**, you will play a pivotal role in shaping and executing Hoomie Inc.’s brand voice and communications strategy. Your primary focus will be on managing the brand’s social media presence and content, while contributing to a wider range of marketing activities. You’ll collaborate closely with the marketing, creative, and product teams to elevate Legendairy Milk’s position in the market and engage with our audience in meaningful ways.

**Key Responsibilities**:

- **Social Media Strategy & Execution**: Lead the social media strategy for **Legendairy Milk**, including platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn.
Create and manage content calendars to ensure timely, engaging, and consistent posts across all channels.
Develop engaging campaigns that promote brand awareness, community growth, and consumer loyalty.
Monitor, analyze, and report on social media performance and KPIs, and adjust strategies accordingly.
Respond to consumer inquiries and engage with the community in a brand-appropriate, authentic voice.
- **Brand Communications**:Collaborate with the other team to maintain a strong, consistent voice across all communications, ensuring our story resonates across diverse platforms.
Write and edit compelling copy for social media posts, blog articles, newsletters, and product descriptions.
Develop internal and external communications that convey Hoomie Inc.'s brand values and messaging clearly and creatively.
Maintain relationships with media outlets, influencers, and stakeholders to support brand awareness initiatives.
- **Campaign Management**: Develop and execute marketing campaigns, product launches, and promotions in coordination with the marketing and creative teams.
Collaborate on influencer marketing campaigns and partnerships to amplify the Legendairy Milk brand.
Manage the content creation process, from ideation to execution, ensuring high-quality visuals and messaging.
- **Market Research & Insights**:Stay updated on industry trends, emerging social media platforms, and competitor activities to identify new opportunities for growth.
Gather feedback and insights from customers to shape future campaigns and product messaging.
- **Cross-Functional Collaboration**:Work with the design team to create visually appealing and cohesive marketing materials that align with Legendary Milk's branding.

**Required Skills & Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- **Experience**: 2-4 years of experience in marketing communications, social media management, or brand management. Experience in wellness, food, or beverage industries is a plus.
- **Skills**:Strong proficiency in social media platforms, analytics tools, and social media management software.
Excellent written and verbal communication skills, with an ability to create compelling, on-brand content.
Creative thinker with a deep understanding of the digital landscape and audience engagement tactics.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Ability to work collaboratively across teams and deliver results in a fast-paced environment.

**Desirable Attributes**:

- Passionate about wellness and lifestyle brands.
- Trend-savvy, innovative, and proactive in staying ahead of digital marketing trends.
- Strong interpersonal skills and the ability to engage with a diverse audience.
- Detail-oriented with a high level of creativity and a positive attitude.

**What We Offer**:

- Competitive salary and benefits package.
- A dynamic, creative, and supportive work environment.
- Opportunities for career development and growth within a rapidly expanding company.
- A chance to work with a passionate team committed to making a difference through quality products.

**How to Apply**:

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