Cro & Experimentation Specialist

**Who are we?**

The Revenue Office is a function in Zalora tasked to optimise anything that affects the revenue/ conversion funnel. We consider product, customer and tech platforms as constraints, and use all the levers at our disposal (price, campaign, search, sorting, and overall onsite customer experience) to get the best possible outcome (Sales and Profit).

Back in Q2 2021, we have established a Growth Hacking arm working closely with tech developers for conversion rate optimisation (CRO). Iterative experimentation and learning from data are the core principles of how this squad operates. The goal is to continuously experiment with various proof-of-concepts to improve customer experience at a fast rhythm, independent of the regular tech development cycle which might take months yet without clarity on the impact. We have observed significant business values in rapid validation of ideas, and with this tremendous potential we are doubling down on scaling the team further. The ambitious goal we have started this year is to take it to the next level by democratising the experimentation framework to the entire organisation.

At Zalora, we operate in a fast-paced environment, so it won’t be a stroll in the park and there will be plenty of challenging work in parallel. You can expect to be stretched to deliver quality work with relatively short turnaround time, take ownership of your deliverable, and also an abundance of learning, especially on the best practices and tools to experimentation at scale. You will start right away from the topics that drive our strategy and impact our performance directly, working together with different stakeholders and be exposed to amazing people with the same growth mindset.

**What will you do?**

You will:

- Co-drive the democratisation of experimentation across the entire organisation, empower all business and tech teams with relevant tools and training
- Be the go-to expert in experimentation and build the core team to oversee the overall framework as Centre of Excellence
- Optimise customer discovery journey and conversion funnel as your primary focus
- Adopt a data-driven approach in proposing and prioritising optimisation ideas. Assess technical feasibility of ideas and derive the optimal validation approach using the growth-hacking mindset
- Lead the team in planning and implementing hacking ideas wherever possible for proof of concept tests, especially frontend experiments without backend dependencies
- Conduct research and analysis to validate hypothesis and support decision making
- Identify key success measures to be tracked and ensure that they are enabled for individual experiments
- Design experiment framework and measurements, ensuring confidence in A/B test results without sacrificing the speed element
**Who are we looking for?**
- You are innately curious, motivated by solving problems with data and obsessed with providing the best experience to customers
- You enjoy generating new ideas, designing experiments, analysing results to understand customer behaviour and then iterating again according to hypothesis
- You are a jack of all trades. You are comfortable with frontend hacks using HTML, CSS and JavaScript, yet not afraid of statistics and confident in running a fair A/B test
- You have experience utilising A/B test platforms, such as Optimizely, VWO
- You have at least 2-3 years of experience in relevant areas, such as: conversion rate optimisation, frontend development, experimentation
- You possess a degree from top university in a relevant quantitative discipline, such as frontend programming or computer science in general
- You thrive in a collaborative and dynamic environment
- You are a self-starter with a track record of initiating projects and driving them to completion
**Nice to Have**
- Experience in the fashion or e-commerce industry
- Experience working at a startup or fast-growing organisation
- Experience using product analytics tools, such as Mixpanel or Amplitude

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