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Director, Marketing

2 weeks ago

Singapore ASCOTT INTERNATIONAL MANAGEMENT PTE LTD Full time

This role oversees and leads all marketing & communication efforts in the Singapore cluster. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of our various brands, drive consumer awareness, increase market share, and build brand awareness. He or she will report directly to the Country Director, Sales & Marketing. The job responsibilities include the below:
1. Develops an annual communications plan with specific goals and budgets for cluster’s brands and properties, prepare working plans to achieve them and also make periodic progress updates to Exco

2. Supervises and directs photography for advertising, collateral and public relations purposes in liaison with Brand & Marketing - Corporate

3. Ensures the cluster has a comprehensive image library for all advertising, collateral and public relations activities, and regularly sends these to Brand & Marketing - Corporate for retention and use

4. Monitors Marketing activities of competitor serviced residences & hotels as well as trends within the industry

5. Compiles and maintain a comprehensive list of media contacts. Delegates assigned accounts to staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

6. Prepares press releases for appropriate targeted media, locally, regionally and internationally

7. Works closely with Brand & Marketing - Corporate and Group Communications on developing story angles

8. Conduct media buys and forge strong relationships with media houses

9. Plays a key role in community and government relations as well as VIP handling

10. Secures opportunities, directs and attends cluster sponsored events, and develops targeted partner relationships

11. Creates and organizes press promotional activities

12. Participates in the press events/trips and conducts press blitzes when appropriate

13. Ensures press kit information is comprehensive and up-to-date

14. Works with advertising agency/s on tactical advertising campaigns' creatives and media plans

15. Maximises advertising budget by ensuring that the portfolio's creative message and media activities are consistent with the advertising of other clusters and group-wide advertising. Ensures that the advertising creatives are in synergy with the brand guidelines, projecting a consistent and quality message

16. Periodically review the portfolio’s market segmentation to ensure that the media scheduling suits those segments

17. Monitors and maintains media schedules

18. Plans, implements and tracks electronic marketing activities and ensure DM activities project a consistent and quality image to recipients as well as monitor performance

19. Coordinates and executes production of all printed materials following the specifications stipulated by Brand & Marketing - Corporate

20. Ensures properties’ information is regularly updated on the brand website and other public channels

21. Supervises the production and quality of all displays and temporary signage in properties’ public areas

22. Develop festive and corporate premiums as appropriate. Ensures correct usage of brand logo/s on gift items as stipulated by Brand & Marketing - Corporate

23. Formulate and exThis role oversees and leads all marketing & communication efforts in the Singapore cluster. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of our various brands, drive consumer awareness, increase market share, and build brand awareness. He or she will report directly to the Country Director, Sales & Marketing.

**Responsibilities**:
1. Develops an annual communications plan with specific goals and budgets for cluster’s brands and properties, prepare working plans to achieve them and also make periodic progress updates to Exco

2. Supervises and directs photography for advertising, collateral and public relations purposes in liaison with Brand & Marketing - Corporate

3. Ensures the cluster has a comprehensive image library for all advertising, collateral and public relations activities, and regularly sends these to Brand & Marketing - Corporate for retention and use

4. Monitors Marketing activities of competitor serviced residences & hotels as well as trends within the industry

5. Compiles and maintain a comprehensive list of media contacts. Delegates assigned accounts to staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

6. Prepares press releases for appropriate targeted media, locally, regionally and internationally

7. Works closely with Brand & Marketing - Corporate and Group Communications on developing story angles

8. Conduct media buys and forge strong relationships with media houses

9. Plays a key role in community and governm