Assistant Manager

**READY TO BRING PASSION INTO YOUR CAREER?
A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? We are looking for Assistant Manager - Media & Acquisition, Asia Pacific based in Singapore.

**THE ROLE:
The Assistant Manager - Media & Acquisition, Asia Pacifc mission is to **drive the online acquisition and digital analytics strategy to ensure the sustainable growth of eCommerce **. He/She will shape the future of how digital media and data are used and be part of a dynamic team in Clarins’s fastest-growing DTC businesses. The scope encompasses building a robust online acquisition strategy, equip markets with the best-in-class campaigns to drive qualitative traffic to our websites, but also data collection (ensuring accuracy, analysis, and provide actionable insights) and 1st party data projects (in close collaboration with CRM team and EC team).

He/She will work closely with 8+ local markets to **review & strengthen their media planning, **as well as supporting regional mega campaigns (eg: 618, D11 ) to help achieve Online sales.

He/She will **work collaboratively with various cross-functional teams **across digital marketing, digital technology, UX Analytics, CX & CRM in APAC team and with the markets to drive ecommerce business.

He/She has to foster collaboration with various E-commerce and marketing team members across countries in APAC but also with our headquarter team in Paris. Collaboration work and Team player are really the keys here to be succeed in this position.

**WHAT YOU'LL DO:
**Drive Online Acquisition Strategy and Execution Excellence in APAC**

This role works with the local eCommerce team, APAC eCommerce teams & APAC Google/Meta partners to define needs, find opportunities and scalable deployment strategies and execution standards, including critical metrics and performance.
- Lead in overall paid media planning and operations (buying, trafficking, optimisation and reporting) for all markets.
- Build the online acquisition strategy (with focus on paid media including paid search, display, affiliation, social, video ), full funnel framework, and analytical benchmarks required to meet business growth goal.
- Collaborate with local e-Commerce team to drive monthly business goals with excellent session growth, CVR & CRO with media agencies on a weekly/bi-monthly/monthly basis.
- Review media plan and work with agencies to fine-tune it.
- Develop media creatives with digital agency and implement it according to the media plan.
- Lead in the monthly media agency reviews for the markets, drive discussions, implementations and provide recommendations/insights.
- Conduct monthly ad account hygiene and housekeeping to minimise missed opportunity.
- Partner with Google & Meta & Line teams to pilot innovative media, implement technologies and in scaling best practices in Japan.
- Collaborate with local teams and media agencies on acquisition related initiatives including affiliate marketing, media tracking, SEO, etc.
- Provide media acquisition training to distributors local eCommerce teams to professionalise the level of expertise.
- Orchestrate the online acquisition strategy and execute in Japan, optimizing and iterating based on performance.
- Collaborate closely with e-Commerce team to build full consumer journey analyse, leverage on UX insights and improve media efficiency and CVR on a weekly/bi-monthly/monthly basis.

**Lead digital data & analytics projects and facilitate the data driven culture**

Supporting Clarins Japan to set up the foundations of eCommerce analytics framework and KPIs, ensure the data integrity, provide ad hoc reporting to help markets (including distributors) to identify the miss and opportunities with recommended action plans.
- Ensure the data in digital analytics tools (GA, datastudio ) are accurate and closely working with local EC teams/agencies to standardize the framework (naming convention, channel grouping, attribution.) in order to provide qualitative benchmark and insights.
- Drive first party data strategy and identify opportunities to capture new data to enrich audiences.
- Analyse proactively eCommerce KPI performance and derived actionable recommendations to address specific pain points.
- Leverage on existing UX tools and derived action plans to optimise the performance, e-merchandising layout and work closely with EC teams.

Other responsibilities may be added to the above for the position **Assist