Senior Executive, Brand Marketing

10 hours ago

Toa Payoh, Singapore 5-HOUR INTERNATIONAL CORPORATION PRIVATE LIMITED Full time

**About the Company**:
Introduced in 2004, 5-hour ENERGY® shots rose to become the number 1 energy shot in U.S.A. in just over a decade. The product is a liquid energy shot that provides energy and focus that lasts for hours. With B-vitamins, amino acids, zero sugar and only 4 calories, it is the healthier and reliable energy choice for consumers. Today, more than 1 million bottle servings are enjoyed by our fans every day.

We are looking for a team member to join us in expanding the billion-dollar 5-hour ENERGY® brand internationally.

**Designation**:Senior Executive, Brand Marketing (China ecommerce)**

**Job Purpose**:
You will be responsible for the execution of brand marketing plans to strengthen 5-hour Energy brand presence.

**Job Duties**:

- Assist in the conceptualization and execution marketing campaigns in China to ensure brand’s overall objectives are achieved.
- Assist in implementation of marketing plans including brand positioning, market intelligence, advertising, promotions, and content creation.
- Work with advertising, media, digital and public relation agencies, and suppliers to drive smooth integration and execution of plans to meet campaigns’ objectives and deliverables.
- Track, measure, and report on effectiveness of online and offline marketing efforts.
- Lead the content strategy for social media and conduct monthly social media audit.
- Set KPIs for social media pages to meet business objectives.
- Monitor marketing budget, monthly reporting of marketing effectiveness and weekly project status reporting.
- Support in marketing presentations and reports, consumer analysis and monitoring of new product brand’s performance vs target/ forecast.

**Skills/Qualifications**:

- Minimum relevant University Degree.
- 2 years’ experience in brand marketing.
- Working experience in FMCG industry.
- Experience working with creative agencies is a plus.
- Good knowledge of e-commerce environment and trends.

**Key requirements**:

- Analytical and creative thinking with a positive attitude and self-motivated.
- Consumer-orientated mindset with aptitude.
- Keen interest in Ecommerce and digital marketing.
- Ability to work in a fast paced, performance-based environment.

**The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. The Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.**

**Job Types**: Full-time, Permanent

**Salary**: $1.00 - $2.00 per month

**Benefits**:

- Cell phone reimbursement
- Dental insurance
- Health insurance
- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus

Work Location: One location
- Health insurance

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