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Regional Digital Marketing Manager

2 weeks ago

Singapore SAMSUNG ASIA PTE. LTD. Full time

This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region

The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category.

**Leadership (30%)**
- Owns regionalisation of our digital marketing strategy for paid and owned channels for the SEAO region, to drive lead and customer acquisition, profitable growth and customer loyalty against 1PD
- Lead and drive CRM Shared Service Operations across SEAO 8 markets including central deployment CRM campaigns
- Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
- Identify and develop and pilot new marketing initiatives against business opportunity/gaps
- Lead, drive and enhance team performance by giving clear direction and strategic support

**CRM (35%)**
- Define clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
- Define regional 1P Audience Strategy to drive acquisition and retention
- Drive action plans and partner with markets to meet performance targets
- Partner HQ to formulate and execute plans across our markets focused on global project launches and initiatives
- Test, learn, scale via regional led projects and develop best practices for the regional
- Identify opportunities to iterate on the customer experience.
- Monitor competitor activities within the region to inform defensive and offensive strategies.

**Execution (20%)**
- Manage agency and team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions.
- Partner, brief and manage our key agencies to ensure productivity and efficiencies to deliver quality outputs
- Inspire and motivate team to perform at their best & deliver results

**Management (15%)**
- Leverage analytics tools to monitor key performance metrics to inform decision-making.
- Mine existing data to determine quick win opportunities.
- Support team administrativeand reporting needs for the business

**He/ she should**:

- Have experience in CRM and data-driven marketing across creative, media & technology
- Implemented large scale regional digital campaigns with demonstrable business impact ; With strong leadership and project management skills
- Be fluent in the integrated marketing communications and the role digital plays in the consumer experience and cross-channel marketing mix
- Passion to drive top-line growth by mining data, analytics and deep understanding of customer needs and wants and the ability to translate those insights into actionable business ideas
- Be independent, self-driven individual with highly responsible nature, strong leadership and strategic thinker, with multi-tasking and decision-making abilities.
- Have outstanding and clear communication skills - be able to think strategically and analytically to understand complex or ambiguous issues and articulate strategic solutions, and recommendations
- Ability to influence others and champion for projects to benefit both the business unit and the larger organization
- Ability to determine and take/provide clear direction amidst ambiguity
- Experienced with C-Suite level reporting and presentation, regional experience preferred
- Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
- Highly driven with a solution-oriented attitude
- Nuanced communication skills - listening, scoping, empathy
- Sense of humor, and defaulting to influencing your team’s and colleague’s attitudes with your own good attitude
- A Bachelor's degree is required; an MBA or Master’s degree is a plus.
- A minimum of 8-10 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
- Ability to travel regionally (~25%) and at short notice