Senior Program Marketing Manager

2 days ago

Downtown Core, Singapore Red Hat Software Full time

About the job:
The Red Hat APAC marketing team is looking for a Marketing Manager to lead Account-Based Marketing (ABM) and Industry Vertical Marketing in Korea. Your mission will be to lead marketing motions focussed on Red Hat’s top accounts/industry. This includes personalized 1:1 ABM programs as well as broader 1:Many programs aimed at key verticals such as Public Sector, Financial Services & Telecommunications. You will partner closely with the account team to deliver targeted initiatives that build deeper relationships with key personas, increasing affinity towards Red Hat. Crucially, you will play an important role in contributing to the company growth objectives, with a solid emphasis on pipeline generation and acceleration of existing opportunities.

What you will do:

- Define the ABM strategy for named accounts and manage stakeholder relationships, planning, tactical execution, timelines, resources, and budget - with an emphasis on closed-loop ROI
- Partner with the Korea Sales and Field Marketing teams to create APAC specific strategies and execute campaigns targeting focus customers and key industries in Korea.
- Develop & execute account-focused campaigns, including campaign concepts and creatives, customized content, digital marketing, outbound prospecting, inbound lead follow-up, nurture, in-person and virtual events, and executive engagements with the goal of building and accelerating pipeline
- Develop and maintain comprehensive account profiles and target personas
- Work with sales to identify gaps in contact information within accounts, develop data and insight strategy to acquire new or additional information
- Identify opportunities to improve marketing effectiveness through better audience segmentation and marketing techniques and processes in order to increase contact engagement and interactions
- Manage and promote the marketing plan to in a way that supports the go-to-market plan for Korea
- Analyze metrics to ensure business impact measured by account pipeline and bookings, database growth, and account and in-person engagement
- Expected to have an open mind to willingly take over stretch roles to collaborate with the team members as a senior marketer.

What you will bring:

- 7+ years of marketing experience; ideally gained within the B2B/Tech marketing sector
- Understanding of enterprise software, cloud, or emerging technologies with the capability to integrate with programs that deliver on sales and product objectives
- Experience building and delivering integrated marketing campaigns, events, executive and key account programs, as well as social media planning and implementation
- Ability to work as part of a team and solid interpersonal, persuasion, and relationship building skills; ability to collaborate cross-functionally with marketing, sales professionals, and product teams and maintain focus on customers
- Solid writing, presentation, and verbal communication skills
- Understanding of pipeline management and metrics
- Requires multi-tasking capabilities to manage internal and external stakeholders.
- Master’s degree in marketing, communications, business, or a related field is a plus

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