Digital Marketing Specialist

6 days ago

Singapore GIANT RECRUITMENT PTE. LTD. Full time

**Responsibilities**

**Offer Creation**:

- Create attractive offers to capture the interest of potential customers in collaboration with the Sales Manager.
- Develop marketing materials: product images, social media collateral, videos, event presentations, press releases.
- Create engaging written and pictorial content target audiences that are consistent with brand identity

**Website Optimization**: Analyze and optimize website performance to increase conversions and improve user experience.

**Coordination**: Work closely with the Sales Manager to ensure cohesive and effective marketing campaigns, based on need for free-lancing for design or other specialities those to be agreed on by the Board of Directors.

**Analytics & Reporting**:

- Monitor and report on the performance of all lead generation activities and adjust strategies as needed in collaboration with the Sales Manager and the lead generation breakthrough agreed on.
- Analyse key performance metrics including traffic, conversion rates, and customer retention rate
- Analyse customers data to identify the market trends and opportunities to increase sales
- Lead the digital analytics, marketing campaign performance and engagement metrics to produce report for management
- Share the analytics with the Sales Manager to adjust the market segment targeted by the products and also the new opportunities to be sought for

**Customer Journey Mapping**: Understand and map out customer journeys to enhance lead nurturing and conversion processes in collaboration with the Sales Manager.

**Requirements**:
**Technical Experience**: 2-3 years of experience working in a marketing or lead generation agency.

**Industry Knowledge**: Experience marketing B2B SaaS product

**Analytical Skills**: Strong analytical skills with the ability to interpret data and generate actionable insights.

**Project Management**: Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.

**Communication**: Exceptional written and verbal communication skills, especially in English.

**Creativity**: Ability to create compelling and engaging marketing offers.

**Adaptability**: Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.

**Work Arrangement**
- A service provider for the customer, thus, an existence as a freelancer or Marketing Agency is sought for.
- A 100% remote work
- Service Payment Agreement is based on assignment and working hours with maximum 40 hours per week.
- Freelance engagement: 3 months

Foong Siew Hoon(R1108953)

Giant Recruitment Pte Ltd(EA license: 22C0921)

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