Marketing Associate

4 days ago


Singapore RP INTERNATIONAL RESOURCES PTE. LTD. Full time

**Marketing Associate [Blockchain Technology]**

**Exciting opportunity in Digital assets and Blockchain Technologies**

Our client is one of a leading global blockchain-based technology provider for virtual assets. The company's innovative platform available as a SaaS offering provides secure, efficient, and transparent technology solutions, catering to businesses (B2B) and consumers(B2B2C)

**Key Responsibilities**:

- Manage and grow the brand’s social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms
- Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
- Design and execute multi-channel campaigns that align with the goals of the project
- Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels
- Engage with community members to foster a loyal user base, address concerns, and drive engagement
- Organize and participate in community events, AMAs, and online discussions
- Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
- Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information
- Collaborate with designers and content creators to produce high-quality promotional materials
- Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape
- Monitor, analyze, and report on marketing metrics to measure campaign effectiveness Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behavior and campaign impact
- Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility
- Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence

**Skills/ Experience**
- Master or Bachelor’s degree in marketing, communication or business management
- Minimum 3 years in digital marketing focusing on blockchain/Web3
- Proven record in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies
- Knowledge of community management on Web3 platforms and social channels.
- Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).

You should possess strong communication and interpersonal skills, with problem-solving skill. Intellectual curiosity, strong professional judgment, work independently and have initiative mindset

**Company Reg No.: 11S2959 I Licence No.R24124300


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