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Senior Marketing Manager

2 weeks ago

Singapore ASIA PROPERTIES & ASSETS CONSULTANCY PTE. LTD. Full time

**Job Summary**

**Strategic Planning**
- Develop and execute comprehensive marketing strategies aligned with overall business objectives.
- Drive innovation and stay abreast of industry trends to maintain a competitive edge.

**Team Leadership**
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Provide guidance on campaign development, execution, and performance analysis.

**Campaign Management**
- Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand messaging and goals.
- Collaborate with internal teams to integrate marketing efforts with sales and product initiatives.

**Brand Development**
- Shape and maintain the overall brand identity, ensuring consistency across all marketing channels.
- Implement strategies to enhance brand awareness and equity.

**Market Research and Analysis**
- Conduct thorough market research to identify opportunities, threats, and customer insights.
- Utilize data and analytics to measure campaign effectiveness and make data-driven decisions.

**Budget Oversight**
- Develop and manage marketing budgets, allocating resources effectively for optimal ROI.
- Monitor expenses and provide regular financial reporting to leadership.

**Cross-Functional Collaboration**
- Collaborate with cross-functional teams, including sales, product development, and customer support.
- Ensure marketing initiatives align with overall business goals and objectives.

**Stakeholder Communication**
- Communicate marketing strategies, goals, and results to senior leadership and other stakeholders.
- Provide regular updates on marketing performance and key metrics.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- Proven experience (8 years) in a senior marketing role, with a track record of successful campaign management and team leadership.
- Strong understanding of digital marketing, traditional marketing, and brand development.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Excellent communication and interpersonal skills, with the ability to influence at all levels.
- Proficiency in marketing tools and analytics software.