Video Content Creator

2 weeks ago

Singapore KYDRA PTE. LTD. Full time

**Job description**:
KYDRA is Singapore’s leading sportswear brand. Creating fashionable and functional sports clothing, we aspire to help urban athletes live their best sweat life

We are looking for a Video Content Creator/Copywriter to join our expanding team at KYDRA. This multifaceted role is tasked with advancing business goals through clever and compelling content and copy.

Your key performance indicators include higher SEO rankings, increased click-through rates for brand ads, and increased user engagement for content and social channels such as Instagram, Facebook, Tiktok and blog pages.

Key Responsibilities
- Creating and maintaining a consistent brand voice for the company across all platforms
- Working closely with the creative, product and marketing teams strategically on brand and marketing campaigns, including but notwithstanding brand videos (organic and paid), point-of-sale material, press releases, content articles, product descriptions, and site experience.
- Producing and editing short-form photo and video content, including product reels, video ads, lifestyle shots and other branded/promotional content.
- Combining compelling, first-in-class creative content with clear marketing messages and calls-to-action
- Keeping up with industry trends and generating captions for social media platforms such as Instagram and Facebook.
- Working with the creative team to create content articles, and product and UX copywriting to improve overall conversion rates and site experience
- Provide copywriting support and development in all required design and art direction processes such as site design, marketing campaigns, content creation and ATL / BTL initiatives
- Proof-read and vet all brand and marketing communications and all other tasks and assignments as instructed by direct superior

**Requirements**:

- Communications graduates preferred
- At least 1-2 years of relevant experience at a digital or advertising agency/studio or in-house.
- A solid understanding of digital video and social media platforms, including Instagram, Facebook and Tiktok.
- Data-driven and analytical
- Passionate about popular culture with awareness of emerging trends
- In-depth knowledge of digital best practices for organic and paid content
- First-hand working experience with SEO and SEM copywriting
- Understanding of customer journeys, personas and customer lifecycles
- Strong language (English) and communications skills
- Dynamic and receptive to feedback
- Love for fitness and activewear is a plus

**Salary**: 2800-3300

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