Manager, Sitlearn
2 days ago
**Job no**: 498963
**Department**: SITLEARN
**Contract type**: Contract
The **Lead Development & CRM Manager** is responsible for owning and optimising the entire lead lifecycle, from lead capture and qualification to CRM management, call follow-ups, and marketing automation. This role ensures that every lead is nurtured effectively through data-driven CRM strategies and timely, personalised outreach that drives higher conversion.
**Key Responsibilities**
**Lead Development**
- Manage end-to-end lead development processes including inbound, outbound, and event-generated leads
- Design and implement lead scoring models to prioritise sales-ready leads
- Monitor and manage lead follow-up workflows
- Oversee response SLAs and ensure all leads are contacted within defined timeframes
- Track and report on call activity outcomes and engagement follow-up results
- Ensure consistent and timely follow-up calls for high-intent or high-value leads
- Track call outcomes (e.g., connected, follow-up needed, disqualified) in the CRM
- Implement lead recycling or re-engagement tactics based on call dispositions
**CRM & Marketing Automation**
- Maintain and enhance CRM system (e.g., Salesforce) to support accurate tracking of lead interactions, including call outcomes
- Build and optimise automated nurture workflows (via SFMC) aligned with lead behaviours and lifecycle stages
- Segment audiences and ensure personalised, automated communications align with call engagement history
- Maintain data integrity, contact history, and compliance
- Collaborate with Data/IT teams for CRM integration and automation improvements
**Analytics & Optimization**
- Analyse lead funnel performance
- Monitor call-to-conversion ratios and lead follow-up response rates
- Conduct A/B testing and reporting on campaigns and call cadence effectiveness
- Provide insights marketing teams to refine lead acquisition strategies
**Requirements**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- At least 5 years in CRM, lead development, sales enablement, or lifecycle marketing
- Experience managing call follow-ups in a CRM-integrated environment
- Proficient in Salesforce, SFMC, HubSpot, or similar platforms
- Strong understanding of customer journeys, funnel stages, and lead nurturing
- Excellent communication and project coordination skills
-
Senior Manager, Sitlearn
1 week ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498809 **Department**: SITLEARN **Contract type**: Contract As SIT’s lifelong learning champion, SITLEARN offers a variety of Continuous Education and Training (CET) courses designed for working adults of all ages who are eager to upskill or reskill. Whether they want to enhance their current skills or transition to a new industry, our CET...
-
Senior / Manager, Sitlearn
2 days ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498965 **Department**: SITLEARN **Contract type**: Contract The **Senior/ Manager** plays a dual-role in supporting digital transformation and strengthening grants governance within the Continuing Education and Training (CET) division. The role oversees Training Management systems while also deputising in grants management, ensuring financial...
-
Assistant Manager
2 days ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498961 **Department**: SITLEARN **Contract type**: Contract The SIT-SCTP Career Coaching Manager plays a pivotal role in driving the employability outcomes of adult learners enrolled in SIT SkillsFuture Career Transition Programme (SIT-SCTP). This position spans the full learner-to-employer journey—from providing career advice before enrolment...
-
Senior Executive, Sitlearn
5 days ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498948 **Department**: SITLEARN **Contract type**: Contract As SIT’s lifelong learning division of SIT, SITLEARN champions stackable and standalone Continuing Education and Training (CET) courses to working adults of all ages who are keen to upskill or reskill, whether to enhance their current role or transition into new industries. Designed...
-
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498960 **Department**: SITLEARN **Contract type**: Contract, Temporary As SIT’s lifelong learning division of SIT, SITLEARN champions stackable and standalone Continuing Education and Training (CET) courses to working adults of all ages who are keen to upskill or reskill, whether to enhance their current role or transition into new industries....
-
Assistant Manager, Grants Management
2 weeks ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498818 **Department**: SITLEARN **Contract type**: Contract As SIT’s lifelong learning champion, SITLEARN offers a variety of Continuous Education and Training (CET) courses designed for working adults of all ages who are eager to upskill or reskill. The CET courses offered provides practical, relevant learning experiences whether it is to...
-
Senior Assistant Manager, Applied Technology
6 days ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498811 **Department**: Corporate Communications **Contract type**: Contract SITLEARN is the lifelong learning and professional development division of the Singapore Institute of Technology (SIT). We offer a wide range of programmes designed to help individuals and organizations stay competitive and relevant in a rapidly evolving world. Our focus...
-
Assistant Manager
2 weeks ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498834 **Department**: SITLEARN **Contract type**: Contract As SIT’s lifelong learning champion, SITLEARN offers stackable and standalone Continuous Education and Training (CET) courses to working adults of all ages who are keen to upskill or reskill to gain new skills and knowledge that can be applied in their current workplace, or into a new...
-
Senior Assistant Manager
2 weeks ago
Punggol, Singapore Singapore Institute of Technology Full time**Job no**: 498831 **Department**: SITLEARN **Contract type**: Contract Reporting to the Assistant Director of the Strategic Partnership Division, this position requires an analytical thinker with strong relationship-building skills to engage industry, institutes of higher learning and government agencies and conduct horizon scans to identify future trends...
