Marketing Manager

7 days ago


Singapore JF Talent Consulting Group (Global) Full time

Job Highlights

Lead acquisition campaigns creation
Digital marketing go-to-market plan and execution
Strong Project Management, Commercial Creative

**Job Description**:
Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
Develop a go-to-market plan for potential new markets for both IB / Individual clients
Develop a retention marketing strategy and plan to increase repeat customers
Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
Develop digital marketing strategy including database, and social media.
Evaluate the effectiveness of each channel and optimize the results.
Collaborate with agencies and other vendor partners
Utilize CRM system to evaluate customers data and evaluate current and potential customers' activities.
Research and analyse market trends, adjust business strategy to adapt
Support digital marketing & creative related projects
Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Provide project updates on a consistent basis to various stakeholders about adjustments and progress
Identify trends and insights, and optimize spending & performance based on the insights
Job Requirements

Degree in business studies, preferably in finance, marketing or equivalent
A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in financial industry or agency background experience for financial institutions
Flexible, adaptive to fast paced environment, and able to meet tight deadlines with quality output
Strong ability to analyze data and provide evidence-based recommendations
Excellent interpersonal and project management skills
Up-to-date with the latest trends and best practices in digital marketing and measurement
Reporting Line
Head of Digital Marketing



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