Junior Copywriter
2 weeks ago
**About DDB Group Singapore - **With a focus on innovative marketing, DDB Group Singapore builds brands and business with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper marketing), Track (e-commerce, data and CRM) and TellingStories (film and content). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications network - the fourth largest communications network in the world, with more than 200 offices in over 90 countries.
**Scope**
The Junior Copywriter takes on an entry-level role which includes developing concepts and writing copy across a broad range of projects; however, would be closely overseen by a more senior level copywriter.
**Primary Responsibilities**
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts, often in partnership with the art director
- Present ideas to colleagues and clients
- Familiarise yourselves with your clients’ products and services, the target audience and their competitors’ activities
- Write clear, persuasive, original copy
- Be in-synch with the trends in digital media
- Proofread copy to check spelling and grammar
- Amend, revise or redevelop advertisements or campaigns in response to feedback from the creative director, account team or clients
- Oversee campaigns through the production stage to completion
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines
- Cast actors for TV and radio work, and listen to voice tapes
- Liaise with production companies, photographers, typographers, designers and printers
- Keep up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns
**Required Skills & Preferred Qualifications**
- Highly creative and imaginative
- Understanding of digital platforms
- Possess good written and interpersonal skills
- Work well in a team
- Able to work under pressure
- An interest in commerce, popular culture, and new advertising trends and techniques
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