Digital Marketing Manager, Asia

2 weeks ago

Singapore FCM Full time

**Job no**: 511519
**Brand**: FCM
**Work type**: Full time
**Location**: Singapore
**Categories**: Marketing, Web, Creative & UX

Flight Centre Travel Group (ASX:FLT) has grown to be the world’s largest travel agency since its founding in 1982. Headquartered in Brisbane, Australia, the company has more than 30 brands in its portfolio, 3000 retail shops worldwide and employs around 20,000 people. After starting as a leisure travel agency, the company is now also one of the world’s largest corporate travel managers through a network of specialist brands that includes FCM Travel Solutions, Corporate Traveller, cievents, Campus Travel and Stage and Screen.

Operating in more than 90 countries and employing over 6000 people, FCM is transforming the business of travel through our empowered and accountable people who deliver a high level of service and a comprehensive technology suite bringing a wide range of solutions for Duty of Care, Reporting and Traveller’s peace of mind. Leveraging FCM's negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise and our innovative technology, we logically become the partner of choice of our customers.

**About the Opportunity**

The Digital Marketing Manager, Asia will drive digital strategy and implementation for FCM. This role leverages a strong understanding of all facets of cross-channel digital management, including paid media, organic (SEO), website management, data/analytics, and marketing technology. This individual is part of the global marketing framework, chartered to implement a global plan at the regional (ASIA) level. This role will strike the perfect balance between strategy and tactical, and will constantly require production in both areas.

**Key Accountabilities**

**Planning**
- Work closely with the senior digital marketing leaders and global digital marketing hubs to establish a coordinated plan that has both global and regional facets.
- First, understand the business and our challenges and goals in developing a smart plan.

**Digital Marketing**
- Construct omnichannel, ROI-based campaigns across digital channels.
- Deploy CMS strategy to coordinate with media and reporting
- Work with PR to grow and promote your brands’ positions and assist them in achieving top of mind awareness.

**Marketing Technology**
- Lead Marketing Automation discovery and strategy in collaboration with the Marketing Automation team with ASIA market a near-term focus.
- Collaborate with wider global digital marketing team and on tech stack planning and development.
- Target global consistency wherever possible while acknowledging that regional differences and needs do exist.

**Management of the global digital platforms**
- Manage Corporate websites across the ASIA region.
- Continually improve the functionality, usability and design of the corporate brand websites.

**Analytics**
- Ensure digital budgets deliver results within agreed spend.
- Manage monthly reporting
- Support data cleanup and Salesforce CRM

**You will have**:

- 5 years of experience in Digital Marketing or a similar role
- Tertiary education qualifications
- Understanding of the B2B environment
- Digital marketing acumen
- Project planning, Analysis and reporting skills
- Good team work across different geographies and teams

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