Marketing Associate

**AIDHA
Aidha is an award-winning Singapore-registered charity. Our mission is to provide financial literacy and
self-development skills to migrant domestic workers and lower income women to enable them and their
families to break out of the cycle of poverty. Started initially under the auspices of UNIFEM (now UN
Women), Aidha became an organisation in its own right in 2006. Since its inception, Aidha has impacted
more than 5,000 women and their families and communities. We attained much-coveted IPC (Institution
of Public Character) status in 2015 and have retained it ever since.

Aidha provides training in money management, computer skills, leadership entrepreneurship and English.
We usually conduct classes on Sundays (when most migrant domestic workers have their day off) at our
main campus at United World College (UWC) in Dover and recently opened a satellite campus at the FAST
Hub near Eunos. At any given time, Aidha typically has 400-500 students attending classes and a pool of
150-200 active volunteers conducting these classes. Due to Covid-19 precautions, our UWC campus is
currently still closed and most of Aidha’s classes and learning sessions have been offered online.

Aidha is a small but successful organisation, now in an exciting stage of growth and scaling up of its
operations.

**POSITION: MARKETING ASSOCIATE**

Reporting to the Marketing and Partnerships Director, the position of the Marketing Associate is one that
contributes to the strategic development of marketing initiatives and brand positioning of Aidha.

The Marketing Associate will support the implementation of the strategic and integrated marketing plan
in order to reach various key stakeholders (prospective students, employers, corporate partners, donors,
and the media) to advance, increase and widen Aidha’s visibility. The Marketing Associate will also be
responsible for conducting market research to understand better Aidha’s audiences including migrant
domestic workers and their employers. The Marketing Associate will work with the Communications
Manager to develop a strategic communication plan to effectively engage Aidha’s audiences. The
Marketing Associate will also support the Director of Marketing and Partnerships and other members of
the Marketing and Partnerships team with the organisation and implementation of outreach events and
community building activities including the marketing and communications of the events to Aidha’s
student body.

**The position is part-time (80%) and will initially be a term contract for 1 year.** The Marketing Associate
is expected to spend one to two Sundays a month on campus. (Note: time off-in-lieu will be provided for
work on Sundays.)

**RESPONSIBILITIES**

**Marketing**
- Support the Marketing and Partnerships Director in defining and implementing marketing and

outreach strategies in order to develop Aidha’s brand awareness and visibility in Singapore
- Support the Marketing and Partnerships Director in implementing strategic communication plans

and pitches for Aidha’s fundraising and outreach campaigns in coordination with the
- Communications Manager
- Support short courses, marketing events and campaigns: assist with online and face to face

logistics; creation of forms and new website pages; communicate with participants, manage
- data; participate in evaluation; assist at campus on Sundays where necessary etc.
- ***
- Collaborate with the Communications Manager to create and develop content for outreach to

Aidha’s audiences, including content for social media posts, newsletters, and various campaigns
- Gather data to analyse and evaluate the impact and effectiveness of Aidha’s marketing initiatives,

including website traffic via Google analytics, qualitative surveys, student surveys, conversion
- rate, and Facebook report activities and campaigns
- Support the successful maintenance and development of Aidha’s CRM system

**Outreach**
- Support outreach events: assist with logistics; send reminders to participants; enter data in

Salesforce; analyse attendance rate and conversion rate; create feedback forms and surveys
- Support in the digitalisation of the student surveys

**Other Responsibilities**
- Undertake any other duties assigned by the CEO and the Director of Marketing and Partnerships

**ARE YOU OUR IDEAL MARKETING ASSOCIATE?**
Our ideal Marketing Associate would have experience in marketing and communications, and be able to
- help with events. S/he would possess excellent written and verbal communication skills in English. S/he
- must be proactive and able to multi-task, as well as meticulous and detail-oriented. S/he would possess
- administrative skills and be comfortable with figures, plus have good knowledge of Excel. Experience in
- Salesforce would be a plus S/he must have the personality to thrive in a fast-paced, dynamic
- environment and can cope well with change while remaining dependable and professional. As our office
- and campus rese