Groupm Content Manager, Inca

**OVERVIEW**:
This role sits within the Singapore INCA team. You will work closely with agencies within GroupM and also with key stakeholders within the market. There are three broad areas of responsibility for this role:
**Key responsibilities**:

- Campaign Strategy: In Collaboration with Agencies you will lead pitches and selling to clients, create campaigns strategies from a given brief and work with the agencies to get the proposal signed off
- Campaign implementation: Build and develop a solid and harmonious relationship with the team, its agency partners and its stakeholders to launch and complete digital content campaigns successfully
- Personal development: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
**In this role, your goals will be**:
In three months:

- Develop a strong understanding of the daily operations of digital content planning, and implementation and can work independently with mínimal supervision
- Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and media vendors and publishers to achieve goals
- Understand and learn how to create digital content strategies and how to present to agency teams and clients
- Be able to plan and execute campaigns, and understanding the end to end process, from planning, booking, implementation and post-campaign reporting.

In six months:

- Proficiency in supervising campaigns from start to finish to achieve objectives within the determined campaign period
- Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
- Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats.

In 12 months:

- Create effective content strategies and full campaign proposals for brands to fulfill their digital content requirements
- Able to completely grasp the systems and processes of the INCA team and can propose ideas and processes that will improve the workflow
- Take ownership of the role of a brand/agency guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns
**Minimum qualifications and experience**:

- This post is open to graduates with bachelor’s degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
- Preferably with at least 5 years’ experience in a content role within a media agency, creative agency, events company or a media organization
- Excellent communication skills, with strong analytical skills
- Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
- Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
- Strong proficiency in Microsoft Office - Word, Excel and PowerPoint - and reporting tools
- Strong passion to understand media, digital content and campaign implementations
- Ability to work autonomously whilst achieving campaign objectives
**More about INCA**

INCA is GroupM’s brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners, INCA provides influencer selection and content production services, as well content distribution at scale across social and publisher platforms. Our creator partnerships, campaign workflows, and active reporting tools assure full control and brand safety for advertisers and their agencies, while helping them optimize their campaigns towards measurable business outcomes. INCA has operational teams active in 25 markets around the world with 13 in APAC.

**More about GroupM**

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**More about GroupM Singapore**

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means,