Marketing Executive

2 weeks ago

Singapore INTERNATIONAL BEARINGS PTE. LTD. Full time

Reporting to the **Sales Manager **, the Marketing Executive will develop and oversee marketing initiatives to promote the products and services of the International Bearings Group of Company. You are creative, analytical, and digitally savvy.

Details of the role will vary depending on the needs and requirements of the Group's direction as well as industry trends. Executives are to work closely with other departments and regional offices in executing advertising campaigns, marketing & research, production, sales & distributions and execute initiatives towards sales conversions.

**Duties & Responsibilities**:

- Manage our LinkedIn, Facebook, Instagram accounts & eCommerce platform (eStore)
- Write content for the website, social media accounts, news releases & brochures
- Manage brands activities for retail and eCommerce channels in Singapore and across branches
- Planning and execution of plans & marketing strategies/campaigns
- Develop and execute all digital marketing, including SEO / SEM, social media, and display advertising campaigns
- Content creation and maintaining our social media presence (including uploading of flyers, posters, photos, and videos) on all integrated media platforms
- Brainstorm new and creative growth strategies and evaluate emerging technologies for adoption

**Tasks Include**:

- Collaborate with stakeholders to ensure smooth development and performance of the eCommerce website
- Demonstrate years of working experience in a Retail & eCommerce industrial trading environment
- Design high-quality creatives for all media formats including print media and artwork for online ad banners, mobile banners, infographics, social media, brochures, GIFs, and other promotional materials
- Strong focus on ROI analysis to develop strategic & tactical plans that can drive the expansion of online penetration and channel development
- The ability to create professional video production & editing is a must; and editing of 3rd party content with original visuals
- Compose videos/photos that are both verbally and visually compelling
- Stays updated with the latest social media trends, best practices, and technology
- Monthly performance updates, key areas for improvement, and forward plans
- Collaborative attitude with strong interpersonal skills and resourceful

**The Successful Applicant**:

- Experience in direct handling retail (stores), regional branches, and eCommerce channels will be an added advantage
- Excellent written and communication skills, copywriting, editing, and proofing
- Strong interpersonal skills, initiative, and detailed orientated individuals
- Minimum 3 years of related experience working in a digital marketing environment

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