Pr Manager

2 weeks ago

Singapore Cake Pte Ltd Full time

We at Cake aspire to transform and decentralize finance with tomorrow's technology, with a globally distributed and close-knit team of doers and getters. Here's an opportunity to join a movement to break the mold. Join Cake and help us shape the future of personal finance.

**What you'll do**:

- Develop and execute all public relations activities in Singapore, APAC and other key markets, including managing of external PR agencies and incoming media enquiries
- Develop innovative and high-impact PR plans through translating brand and key messages into compelling media stories
- Support all stages of communications from strategic messaging to dissemination
- Lead on key announcements/produce press releases as well as develop messaging documents and FAQs
- Crisis and reputation management with internal stakeholders and the leadership team
- Build strong and positive relationships with media and KOLs in the business, crypto, blockchain, fintech space
- Secure and manage strategic speaking engagements for leadership team locally and globally

**What you'll need**:

- Degree in marketing, journalism, mass communications or equivalent
- 3-5 years experience in B2C/B2B2C PR and brand communications
- Expert understanding of social media management, digital marketing, marketing analytics and other key marketing concepts
- Strong communicator and good people skills
- Be an intrepid storyteller
- Organised and meticulous to a fault
- Ability to operate across multiple time zones and cultures
- If no direct experience in the crypto industry, experience working with relevant target demographics
- Fluency in a second language is preferred but not necessary

**Why work with Cake**:

- Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
- Fast moving, challenging and unique business problems
- International, diverse work environment and flat hierarchy
- Great career development opportunities in a growing company
- Competitive salary
- Flexible working hours, unlimited discretionary leave, casual work attire

LI-CL1

Cake DeFi is a Singapore-based blockchain and fintech company that empowers users to be in control of their finances by creating cash flow and harnessing the potentials of Decentralized Finance. Founded in 2019, we currently have more than ~100 employees of various backgrounds and nationalities, and growing.

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