Digital & Growth Marketing Manager

7 days ago

Singapore VERTICAL INSTITUTE PTE. LTD. Full time

Vertical Institute prepares individuals and businesses for the jobs of tomorrow. We specialize in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech bootcamps in data, coding and UX design.

We’re looking for an analytical and results-oriented Digital & Growth Marketing Manager to take the lead with our marketing strategies. You’ll work closely with the creative, performance marketing, tech, and SEO teams to create impactful campaigns.

You will be reporting to the Head of Marketing directly. Your job is to take ownership of the full-funnel marketing strategy and manage a team.

**Roles & responsibilities**:

- Take charge and lead the marketing team
- Take ownership of the full-funnel marketing strategies of the company
- Work with cross-functional teams (creative, performance marketing, tech and SEO) to establish marketing strategies to support Vertical Institute’s revenue goals
- Maximize the relationship with our creative team and performance marketing team by providing clear guidance towards your desired results
- Manage the strategy of social media platforms (including Facebook, Instagram, LinkedIn, Instagram, TikTok, YouTube) and drive content creation with our design team
- Collaborate on SEO strategies with our SEO team
- Analyse data to monitor revenue performance and uncover areas for improvement with our performance marketing team
- Create, manage and experiment with new channels and strategies to increase revenue
- Management of monthly budgets to ensure efficient and effective marketing spend

**Requirements**:

- At least 4-5 years of marketing experience
- At least a bachelor’s degree in marketing, communications, business or any related field is preferred
- Experience leading a marketing team
- Experience managing campaigns across multiple channels
- Have a passion for technology and education
- A self-starter that loves a fast-paced environment and new challenges
- High level of initiative with the ability to perform under pressure and tight deadlines
- Strong sense of ownership and accountability
- Excellent written and verbal communication skills is a must
- Ability to work independently and on multiple projects concurrently

**Other details**:

- Work-from-home
- Attractive remuneration and bonuses
- Collaborative, friendly and nurturing startup environment

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