
Copywriter
2 weeks ago
**COPYWRITER / SENIOR COPYWRITER**:
**(A&P, DESIGN & EVENT)**:
**PRIMARY RESPONSIBILITIES**
- Liaising with clients and interpreting their briefs.
- Developing and brainstorming creative ideas and concepts, often in partnership with the Creative Director and Art Director.
- Putting a creative proposal together with account executives and creative members.
- Presenting ideas to colleagues and clients.
- Familiarising themselves with their clients' products and services, the target audience and their competitors' activities.
- Writing clear, persuasive, original copy (Headline, Body Copy, Tagline, Rationales, Storyline, Scripts and so on), which may be presented with mood board or story board.
- Updating digital media.
- Proof reading copy to check spelling and grammar.
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
- Overseeing campaigns through the production stage to completion.
- Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
- Casting actors for TV and radio work with CD & AD and listening to voice tapes.
- Keeping up to date with popular culture and trends.
- Monitoring the effectiveness of advertising campaigns.
**QUALIFICATIONS, SKILLS, EXPERIENCE**
- Related diploma or degree with minimum of 5 years design experience in an in-house creative department or agency.
- The ability to write good, clear copy in a variety of styles with accurate spelling and grammar.
- Excellent teamwork, communication and interpersonal skills.
- Logic, creativity and imagination.
- Ability to work under pressure and meet tight deadlines.
- Strong organisational skills.
- Self-motivation, flexibility, stamina and the ability to adapt.
- Confidence, enthusiasm and determination.
- Accuracy and attention to detail.
- The resilience to accept criticism of your work.
- Commercial awareness with the ability to understand the target audience.
- An interest in popular culture, new trends and styles.
- Good research skills.
- Administrative, IT and proofreading skills.
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