Vp, System Analyst Marketing Automation

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
**Responsibilities**:
You will be responsible for the end-to-end software development in the data analytics domain (which could be projects, quarterly change requests, L3 production fixes) as part of the Marketing Automation and Analytics team. This includes requirement analysis, solution design, development, implementation, testing and support.

You will also be responsible for quality assurance of the team’s delivery in conformance with the Bank-defined software delivery methodology and tools. You will partner with other technology functions to help deliver required technology solutions.

**Key responsibilities include**:

- Analyse user requirements and convert requirements to design documents
- Develop system documentation to capture key design decisions
- Communicate complex technical issues to business users in a language they understand
- Create solution options to meet business requirements
- Engage user to achieve concurrence on technology provided solution. Conduct review of solution documents along with Functional Business Analyst and Business Unit for sign-off
- Create technical documents (functional/non-functional specification, design specification, training manual) for the solutions. Review interface design specifications created by development team
- Participate in selection of product/tools via RFP/POC.
- Perform detailed estimation of projects and change requests
- Review test strategy and functional test cases created by testing team
- Monitor and manage risks /issues related to requirements and scope creep
- Work with production support team members to conduct root cause analysis of issues, review new and existing code and/or perform unit testing
- Execute continuous service improvement and process improvement plans

**Job Requirements**:
**Functional Requirements**
- Strong in defining end-to-end solution in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)
- Data source integration and event sourcing
- Targeting and segmentation
- Campaign and offer eligibility and prioritization
- Channel integration and delivery
- Closed loop analysis and fulfilment initiation
- Request and approval process for the new campaigns/offers
- Good business domain knowledge in the Financial Services industry
- Complementing marketing automation platform with AI/ML based model integration

**Technical Requirements**
- Adobe Campaign. This should be based on hybrid solutions comprising both on-premise and cloud components
- Adobe Analytics (good to have)
- Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)
- Associated technologies for integration e.g. SMPP, Adobe SDK/API
- Associated technologies for customization e.g. Java, Javascript, SQL, XML, data modelling
- Data mart, ETL and reporting technologies (good to have)

**Be a part of UOB Family**: