Junior Marketing Manager

2 weeks ago

Singapore Birkenstock Group B.V. & Co. KG Full time

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in **Singapore** as a

**Junior Marketing Manager (M/F/d)**

YOUR TASKS:

- Seasonal Campaign Execution: Collaborate with internal teams and regional partners to execute seasonal campaigns that are tailored to market-specific needs, incorporating PR, influencer partnerships, social media, and digital activations.
- Partnership Development & Management: Build and maintain relationships with key regional partners to enhance BIRKENSTOCK's brand visibility and ensure consistent communication of key brand messages.
- Agency Management: Lead the day-to-day coordination with agency in ensuring timely execution of seasonal campaigns and brand moments.
- Press Relations & Communications: Develop and nurture relationships in ensuring strong press coverage of BIRKENSTOCK seasonal launches.
- Social & Content Strategy: Work closely with agency and partners to drive relevant-to-market content.
- Event Coordination & Retail Activations: Support the planning and execution of regional events such as seasonal launches, press events, new store openings, pop-up events, and potentially retail activations. Ensuring alignment with the seasonal and overall brand strategy.
- Market Research & Insights: Stay updated on retail market trends, competitor activities, and consumer behaviors. Leverage insights to recommend adjustments in strategy and identify growth opportunities for the brand in the region

YOUR COMPETENCIES:

- Bachelor’s degree in Marketing, Business, Communications, or related field
- Minimum 3-5 years of experience in marketing, ideally with regional experience in fashion, footwear, or lifestyle brands
- Skilled in managing agencies and external partners to drive brand success across markets
- Excellent communication skills in English, with Mandarin or other languages as a plus
- Expertise in digital and social media strategy, influencer partnerships, and analytics tools
- Proven ability to manage press relations and ensure consistent media coverage across regions
- Culturally adaptable and experienced in South East Asia and Down Under markets
- Strong organizational and project management skills, capable of handling multiple deadlines efficiently

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