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Director, Marketing

2 weeks ago

Singapore Hong Kong Tourism Board Full time

**Director, Marketing**:
**Location**: Singapore

**WHO ARE WE?**

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

**HOW YOU WILL CONTRIBUTE AND LEARN?**
- Support the Director, Southeast Asia in leading the Southeast Asia Marketing team.
- Oversee the day-to-day operation of all marketing and PR activities in the Southeast Asia region which primarily consists of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
- Monitor and analyse all project performance and effectiveness.
- Develop and implement strategic marketing plans to achieve business goals and KPIs.
- Build and maintain strong relationships with partners and stakeholders.
- Provide market insights and analysis to identify trends and opportunities.
- Manage the marketing and PR budget, ensuring efficient allocation of resources.
- Upholdi the compliance to brand guidelines, legal procedures and all administrative and financial protocols.
- Leading presentations made to senior management and preparation of management reports.
- Collaborate with cross-functional teams including trade marketing, business development, events and product development teams to align initiatives.

**WHO ARE WE LOOKING FOR?**
- University degree holder major in Marketing, Communications, Business or related discipline.
- 12 years of regional experience in Tourism, Hospitality, FMCG or service industries of similar capacity with minimum 7 years of experience in team management.
- To have proven track record in driving successful marketing strategies and leading high profile regional campaigns.
- To be equipped with experiences in both Marketing and PR/Communications
- Proficient in digital marketing, campaign and brand management
- Expertise in media relations, communications strategy, branded content production and influencer marketing
- To have experience in team management. A strong leader with the ability to inspire, motivate and mentor team members and drive collaboration with cross functional teams.
- Adaptability and ability to work in a fast-paced environment and with multiple stakeholders across borders.
- Strategic thinker with strong business acumen and exceptional planning skills.
- A strong communicator who is comfortable to lead presentations and have the ability to effectively articulate strategies, plans and results to stakeholders.
- Experience in marketing analytics, performance tracking and making business decisions based on data and market research.
- Fluency in English and Mandarin is necessary.
- Understanding of Hong Kong and its tourism offerings will be a strong advantage.
- Frequent duty traveling will be required.

**LOCATION**:

- The position is located in our Singapore Office.
- We do not offer moving allowances from other cities.