
Executive, Marketing
5 days ago
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.
**Job Description**:
You will support the marketing function for our retail malls:
**Responsibilities**:
- Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
- Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring.
- Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities.
- Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales.
- Manage social media platforms and integrate online activities with offline marketing promotions.
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
- Update content of various digital and social media platforms.
- Proactively market in-mall advertising spaces to generate additional revenue for the mall.
- Manage and supervise Digital Services Advocates
**Requirements**:
- Degree in Mass Communications, Marketing, or a related field
- Prior knowledge in AEM and SAP will be a plus.
- Creative, resourceful, and good interpersonal skills
- Excellent written and verbal communications skills.
- Fast and independent with strong organizational skills
- Data-driven, results-oriented, and able to meet tight deadlines.
- Self-motivated and able to work under pressure.
- Prepared to work irregular hours including weekends and holidays, when required
**Benefits**:
- Flexible benefits with comprehensive medical coverage for self
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:
- At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
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