Regional Marketing Director

2 days ago

Singapore BINGZ SG FIRST PTE. LTD. Full time

**Responsibilities**
- Develop the company's marketing and brand management strategy in line with company objectives based on market research and intelligence gathering.
- Work with regional directors, Heads of Brand and Customer Strategy, and the business development team to strategise regional marketing campaigns associated with BD activities.
- Oversee the company’s marketing metrics and budget and make strategic and considered recommendations on budget utilisation against desired outcomes.
- Work with the business development team to efficiently utilise HubSpot and our chosen platforms to research, develop and manage marketing activities supporting sales pipelines.
- Grow our contact, lead and opportunity pool in HubSpot by driving a continuous improvement programme to understand and improve the performance of our marketing efforts.
- Work with client services and business development teams to continuously update customer success stories and Bingz global and regional credentials.
- Work with delivery teams to implement and manage marketing activities, including website requirements and updates, campaign creation and activation, content creation, database segmentation, measurement and analysis of results, and continuous optimisation.
- Analyse insights from data, customer research, current market conditions and competitor information and leverage them to inform marketing strategies and tactics.
- Work with regional directors to identify relevant awards and manage submissions.
- Maintain effective values-orientated internal communications to ensure that all relevant company functions are kept informed of marketing objectives and progress.
- Analyse potential strategic partner relationships for company marketing.
- Overall responsibility for brand management as well as corporate narrative and identity, particularly with regard to our ambition for our own brand to be a beacon of B2B and B2C excellence.

**Knowledge, skills and attributes**
- Minimum of 8 years of experience in marketing, preferably in a regional or global role.
- Demonstrated success in managing regional and international marketing programmes.
- Strong analytical and project management skills.
- Confident, dynamic personality.
- Ability to work effectively in a fast-paced environment across different regions and timezones.
- Strong interpersonal skills and detail-orientated with the ability to effectively communicate, both written and verbal.
- Ability to respectfully challenge colleagues when necessary, maintain composure under adversity and exercise independent and fair consensus-building skills when conflict arises

**Desirable**
- Degree qualified (ideally in communications, public relations, marketing communications,
- Experienced in B2B and mass B2C GTM marketing
- Business development experience
- Relevant target industry knowledge, including energy and technology
- Agency experience would be a bonus
- Incumbent is required to communicate fluently in mandarin on a professional level due to liaison required with China Headquarters in Beijing and daily communication with HQ counterparts
- The person will also be tasked to set up, expand the Singapore market post expanding the business in the region into South East Asia.

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