Market Segment Lead, Sea

2 weeks ago

Singapore Merck KGaA Darmstadt Germany Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginablewith us.

This role is based in Singapore and reporting into Head of Commercial Marketing, SEA. In order to be successful in this role, the person should be a self-starter and has experience working in the industry. A strong communication skill is important due to the requirement to collaborate with various stakeholders in countries. In addition, this person should be flexible to travel within SEA, as required.

**Your Role**:

- Establish network with global strategic accounts or regional strategic accounts to understand market trends in SEA
- Shape segment strategies in SEA countries and identify focus areas in each country
- Provide scientific expertise and training for industrial sub-segment workflows
- Proficient in content creation for sub-segment workflows by collaborating closely with regional portfolio team
- Assess global landing pages/contents which should be prioritized in local websites and collaborate with various stakeholders to generate contents specific to SEA requirements
- Represent SEA for global franchise calls. Highlight challenges faced and get support from global/APAC stakeholders
- Establish market intelligence across various sub-segments by collaborating closely with various stakeholders
- Collaborate with APAC segment leaders and countries' team on account mapping for focused sub-segments
- Monitor and track countries marketing plans for responsible segment and orchestrate resources
- Evaluate campaign execution performances with countries marketing team and provide recommendations for future executions

**Qualification**:

- Bachelor/Master's degree in Life Sciences, Biology, Biotechnology, Biomedical Sciences, Biochemistry, Chemistry, Applied Chemistry, and related fields. MBA degree or Experience in Life Science Industry is preferred
- With at least 5-10 years of strong background in commercial marketing and business acumen
- Strong knowledge of scientific processes, products and customers and ability to interface at all levels within an Organization for both internal and external Customers
- Good to have SFDC, Tableau, Power BI

**What we offer**:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

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