Marketing (Brand & Content) Intern

4 days ago

Singapore Razer USA Ltd. Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
This internship involves planning, executing, and analyzing strategic global content campaigns, managing marketing communications across various platforms, and facilitating stakeholder communication to enhance Razer Gold's market presence and revenue growth.
- Execute, track and report strategic global content campaigns for game titles that will increase Razer Gold’s market share in revenue and share of wallet in the third-party reseller landscape.
- Copywriting for brand & content campaigns and implementation on Razer Goldweb, Social Media Channels, EDM, internal communications.
- Content manage through back office (Admin Console, CMS, Promo Module) from campaign launch to completion. Participate in discussions with internal stakeholders in Razer Gold, and within Razer Group and external stakeholders (game merchants, marketing-related vendors) to ensure holistic GTM implementation and execution.
- Facilitate discussions and follow-up sessions with key stakeholders to ensure optimization of campaigns are always-on and well-executed. Compile and report on marketing spent for completed campaigns.
- Support in conceptualising, planning, development and execution of strategic projects - brand-focused projects, new content onboarding, content exclusivity negotiation, global EDM blast, etc.
- Prepare, analyze and report on campaign performance, results and key learnings post-campaign periods, and on overall Razer Gold’s global marketing programs.

Learning Objectives
- Develop and execute strategic content campaigns
- Enhance copywriting skills
- Engage with stakeholders
- Analyze campaign performance
- Foster growth mindset

Pre-Requisites:

- Proficient in written and spoken English
- Possess a basic understanding of social media trends and dos and don'ts
- Knowledge of CRM and gaming industry is an added advantage
- Ability to work under pressure and tight deadlines
- Strong desire to learn and grow in the Marketing field

Preferred Qualifications
- Fresh graduates OR current students pursuing further studies in communications/marketing/
- Proficient in Excel, PowerPoint

Are you game?

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