Digital Marketing Intern

4 days ago

Singapore Parfums Christian Dior Full time

**Position**:
**Company Description**

**THE CONTEXT**_____

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

**Job responsibilities**:
**YOUR MISSION**_____

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

**Facilitate the scaling of TR digital campaigns APAC by ensuring that the TR regions have the guidance, tools and content necessary to succeed**
- Adapt digital assets (banners, visuals, social media content) to formats needed by regions for retailers
- Assist in translation work from English to Chinese and ensure that translated content adheres to brand's tone of voice
- Support online product assortment preparationEnsure proper execution of content/assets by retailers**Monitor and measure the success of Dior’s and competitors’ digital campaigns to continuously optimize**
- Monitor brands’ presence on travel retailers’ websites
- Report on best practices, trends and activities within digital in travel retail, including but not limited to digital marketing, SEM, paid media, social media and omnichannelUse data, business intelligence reporting and consumer profiling to better understand the connected travel retail client**Digital Operation Support**
- Update and compile product information, pack shots
- Support on in-house adaption of banners

**Profile**:
**Qualifications**

**WHO YOU ARE _____**
- Able to commit at least 6 months
- University student or fresh graduate who wish to get in-depth knowledge in digtal marketing with the exposure of a leading luxury beauty Brand - the House of Dior
- Previous experience in E-business: e-retail, e-commerce or social commerce is an advantage
- Understanding of best practices across social platforms: WeChat, Weibo, Instagram, Facebook and more
- Conversant with Adobe Photoshop and related photo-editing tools
- Familiar with affiliate marketing
- Follower of KOLs / Influencers
- Autonomous with a sense of initiative and advanced analytical skills
- Competent on Excel and PowerPoint
- You have the creative mindset and the luxury/business acumen
- You are a highly motivated and fast learner, who pays strong attention to details
- You enjoy teamwork and have positive attitude with good project management skills
- You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment
- Bilingual in both English and Chinese language, other Asian languages a plus

**Additional information**:
**WHAT CAN WE OFFER?**_____
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.**So, How Far Will You Take Dior?**

**_PARFUMS CHRISTIAN DIOR _**
**MAISON***:

- Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
The current-day trustees of this legendary expertise - Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup - are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.

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