Assistant Director, Marcomms

7 days ago

Singapore MANDAI RESORTS PTE. LTD. Full time

**Main Duties and Responsibilities**

We are seeking an established Assistant Director of Marketing Communications (Marcomms) who will be part of our pre-opening team for the Mandai Rainforest Resort by Banyan Tree.

Playing a strategic and pivotal role, the incumbent will formulate and execute the Resort’s marketing and communication strategies with the penultimate objective of further strengthening the already established brand presence. As a key team member, the incumbent will work closely with other departments to ensure strategic and effective positioning of the brand.

**Key Responsibilities**
- Formulate strategies to position the brand, strengthen awareness, and establish a lasting digital connection with consumers. In doing so, the incumbent is to ensure consistency in positioning the brand across all channels.
- Measure the performance of the Resort’s digital marketing channels on a weekly, monthly, quarterly and yearly basis. This includes preparation of monthly reports on the identified performance metrices.
- Collaborate with other departments and be appraised of activities in the Resort that can be used for promotional and brand strengthening purposes.
- Coordinate with hotel partners (where applicable) to co-promotion programs.

**Job Requirements**
- Bachelor’s Degree or full professional qualification in Marketing, Business Administration, or a related field
- 7 to 10 years’ experience in a similar capacity, preferably in the hospitality industry, and/or with pre-opening experience.
- Proven track record in developing and implementing marketing campaigns and digital marketing strategies.
- In-depth understanding of digital marketing strategies, with the ability to analyze data and propose relevant initiatives and interventions.

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