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Campaign Planner

3 weeks ago

Singapore Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**About the role**:
In this exciting new role as the APAC Campaign Planner you have the opportunity to optimise our campaign activity across three countries, seeking opportunities to collaborate across common initiatives and leverage limited resources for maximum results. Building on processes and templates such as the marketing program framework, you’ll play a crucial role in delivering campaigns that accelerate Xero’s brand performance, drive acquisition, and build advocacy and growth.

As a direct report to the APAC Marketing Director, and working closely with each of the country marketing teams, you will ensure strong rigour and discipline around campaign development, execution and optimisation, ensuring best practices are being followed and learnings implemented.

You’re a passionate marketer with a growth mindset who strives to continually improve and thrives in a collaborative and results-driven team. As part of a new role and a new team, it is critical that you’re not afraid to think differently or challenge the status quo. You will be highly organised, detail oriented and able to operate in a fast paced environment without compromising on quality.

**What you'll do**:

- Support the APAC Marketing Director and country marketing teams in planning and executing the rolling 12-18 month marketing plan
- Identify opportunities to develop APAC wide campaigns and contribute to global campaign initiatives where appropriate
- Work on campaign plans that focus on common outcomes across countries while still ensuring design connects to local market needs and opportunities that make a difference
- Working closely with the country marketing teams to deliver compelling and results driven integrated marketing campaigns with the aim of acquiring, retaining and growing small business customers and partners in an effective and efficient manner
- Operate confidently across a variety of campaign channels to deliver integrated marketing campaigns that deliver ROI
- Provide support in managing campaign budgets and finance processes - including purchase orders, receipting and reconciling
- Showcase campaigns, results and learnings with relevant stakeholders and in relevant business forums
- Continually review marketing coordination efforts and processes to identify operational efficiencies
- Working closely with the global and country marketing teams to develop best practice campaign approaches

**What you'll bring with you**:

- Strong planning skills with a focus on continuous improvement
- Customer first mindset, empathy and ability to adapt campaign messaging to key segments
- Curious mind and passion for customer
- Self motivated and a strong team player
- Proven project management and organisational skills
- Excellent writing, communication, and presentation skills
- Strong influencing/leadership skills
- Capable of working effectively with stakeholders across the organisation
- Ability to analyse, interpret and/or compare program results to identify key learnings. From these key learnings, identify opportunities
- Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
- 7-10 years of campaign management experience
- Proven experience in the creation and development of campaign planning,

Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package which includes shares and life insurance plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology too.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
- Please note that we currently require all employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business. Xero will work with anyone who is not vaccinated, or prefers not to disclose their vaccination status, to det