
Product Operations Manager
2 weeks ago
Our client is a leading FMCG company renowned for its snack products. They are seeking a **Go-To-Market (GTM) Snack Product Manager**to strategically deliver the right snacks to the right consumers at the right time—driving sales, enhancing brand growth, and ensuring customer satisfaction.
A **GTM (Go-To-Market) Snack Product Manager**is responsible for planning and executing the strategy to bring snack products to market successfully. This role sits at the intersection of **product development**, **marketing**, **sales**, and **supply chain**, ensuring that snack products not only taste good but are also market-ready, competitively positioned, and aligned with consumer demand.
**Key Responsibilities**:
- **Product Strategy & Selection**: Identify snack trends, analyze consumer preferences, and select products that align with brand goals and target markets.
- **Taste Testing & Validation**: Work with R&D and sensory panels to test products for flavor, texture, shelf life, etc., and make go/no-go decisions.
- **Launch Planning**: Develop timelines and go-to-market strategies for product launches, including channel strategy, packaging, pricing, and promotional plans.
- **Cross-Functional Coordination**: Collaborate with teams like R&D, supply chain, sales, and marketing to ensure a smooth rollout and product availability.
- **Sales Tracking & Analytics**: Monitor performance post-launch — sales volume, velocity, consumer feedback — and adjust strategy as needed.
- **Inventory & Channel Management**: Manage stock levels, optimize product availability across retail/eCommerce channels, and reduce risk of overstock or stockouts.
**Requirements**:
- Experience in FMCG/snack/CPG industries
- Strong project management and analytical skills
- Good taste and market intuition
- Comfortable working across departments and handling ambiguity
- Fluent in data interpretation and market research
Licence Number: 18S9037
EA Registration Number: R23112003
Business Registration Number: 201735941W
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